ZITY
Brief
How to establish a new car-sharing brand in the competitive French market?
#NOHASSLE
In an ultra-competitive market like urban mobility, the key challenge is to create impactful launches to quickly gain recognition and establish a presence in new territories. To make a lasting impression, we regularly activate various 360° communication campaigns that break away from conventional service-based messaging. Instead, we adopt a bold and lighthearted tone to highlight everyday anecdotes when living without a car. These campaigns in Paris and Lyon include traditional and digital out-of-home (DOOH) advertising in stations, strategic on-the-ground activations, events, street marketing, a comprehensive online strategy (advertising, social media, influencer marketing), and a brand content campaign.
A CONCEPT AND A TONE OF PROXIMITY
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HYPER-CONTEXTUALIZED CREATIVITY
Depending on the moments, uses, and audiences, built between media choices and creative responses.
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Results
23 Millions
contacts
8
repetition rate
1
brand established in the landscape
KRYS -
Social media and influencer strategy
MADE IN DESIGN -
Reveal your lifestyle!
BRICOMARCHÉ -
Social média & Influence
KÉRIA -
Branding + 360 Communication
TOURISM OF PARIS -
International tourism communication.
SIRHA FOOD -
Global Design + Advertising + Digital + Social + Scenography
ST REMY -
Brand platform + branding + international social media
WORLD SKILLS -
Brandcontent
OPCO 2i -
Bring together all stakeholders of the industry under one banner.
GOGUETTE -
Design + Advertising + Digital + Social
V33 _ LIBÉRON -
Branding + Advertising + Social Media
GRENOBLE ALPES -
Territorial Marketing
TOMMEE TIPPEE -
International Social Media and Influencer Strategy and Deployment.
MÉTROPOLE DE LYON – Street Sharing -
Advertising
ROUSSILHE -
Rebranding
BACARDI -
Press Relations + Influence + Social Media
KEOLIS -
Against harassment, we stand united!
BANDAI NAMCO -
Branding - Design System
FIGARO EMPLOI -
Brand Platform + Advertising + Media
MANICOUAGAN -
Territorial Marketing
LOXAM -
Social Media & Influence
FRENCH KIWIS -
Create and launch a new eyewear brand.
CENTAUR THEATRE -
Rebranding
SPCA MONTREAL -
Influence Campaign
TAMBOOR (Orchestra) -
Branding
TOQUES EN CHABLAIS -
Branding, Universe
ADHAP -
Big idea + global communication
ASSOCIATION OF COLLEGES OF QUEBEC -
Quebec Colleges Association
MADE IN DESIGN DIGITAL -
Redesign of e-commerce site
GRANDBAINS -
Naming - Branding - Concept - TV - Media - Web Marketing
CHAMPION PETFOODS -
TV, influence, and social.
ACADEMOS -
Social Media & Influence
COOLTRA -
Big idea + Advertising + Social Media + Influence
DÉCOCÉRAM -
Advertising + Social + Influence + Media
ÉDUCÉPARGNE -
Branding + TV + Social + Influence
PALLADIUM -
Advertising + Asset Production
Animalis -
Employer branding
CÔTÉ ANNEMASSE -
Bringing together merchants and local authorities under the same banner.
NO BOX -
Brand positioning and asset production
YELI -
Transformation + business model + naming + branding + TV + social media + web marketing
CCAQ -
Quebec is moving forward!
SANIJURA -
Strategy + Branding + Advertising + Prints
MATANIE XP -
Territorial Marketing
ATLANTIC -
Atlantic Coach
M Mobilités -
One M is missing.
DESTOCK – St Gobain -
Less is more!
SIRHA MADE -
Futuristic feed
GROUPE BERNARD -
Employer branding strategy and deployment.
LIVRADOIS FOREZ -
Territorial Marketing
