Brief
How to design a new model for GEG, an energy provider, in the era of market liberalization?
POSITIVE ENERGY PROVIDER
GEG is a producer and distributor of electricity and gas. Until recently, the group held a monopoly in its territory, the Grenoble metropolitan area, with regulated tariff offerings. Since then, the context has changed with the opening of the market and the emergence of competitors offering low-cost, market-driven, and service-oriented solutions. How should GEG respond with an adapted pricing strategy and positioning in the face of price wars, without altering the core values and business model of a well-established organization?
Our strategic response: Yéli
Consulting, marketing, communication, we supported GEG for 2 years in the creation and positioning of a new offer. The creation of a new brand aimed to protect GEG's core values while promoting a new offering based on two key ideas. The first is that GEG, as the owner of hydroelectric power plants, is a producer of green energy. The second idea focuses on the individual’s connection to sustainable development and ecology. While a majority of French people would naturally prefer an energy transition offer, not everyone can afford it. We proposed and created a tailored, inclusive ecological offer, allowing everyone to participate in the energy transition according to their means, with a step-by-step offer system: 25% / 50% / 75% / 100% green energy.
Drag
Drag
Drag
Launch campaign
Cross-channel online and offline actions, designed around key moments of communication.
A comprehensive plan for awareness and acquisition: TV, street marketing, events, billboards, radio, internal launch, and sales force support, etc.
Résultats
2
months of campaigns
20 000
Contacts
684
contracts generated
x2
the expected goals
MADE IN DESIGN -
Reveal your lifestyle!
BRICOMARCHÉ -
Social média & Influence
KÉRIA -
Branding + 360 Communication
TOURISM OF PARIS -
International tourism communication.
SIRHA FOOD -
Global Design + Advertising + Digital + Social + Scenography
ST REMY -
Brand platform + branding + international social media
WORLD SKILLS -
Brandcontent
OPCO 2i -
Bring together all stakeholders of the industry under one banner.
GOGUETTE -
Design + Advertising + Digital + Social
V33 _ LIBÉRON -
Branding + Advertising + Social Media
GRENOBLE ALPES -
Territorial Marketing
TOMMEE TIPPEE -
International Social Media and Influencer Strategy and Deployment.
MÉTROPOLE DE LYON – Street Sharing -
Advertising
ROUSSILHE -
Rebranding
BACARDI -
Press Relations + Influence + Social Media
KEOLIS -
Against harassment, we stand united!
VILLE DE MONTÉLIMAR -
Branding
BANDAI NAMCO -
Branding - Design System
FIGARO EMPLOI -
Brand Platform + Advertising + Media
MANICOUAGAN -
Territorial Marketing
LOXAM -
Social Media & Influence
FRENCH KIWIS -
Create and launch a new eyewear brand.
CENTAUR THEATRE -
Rebranding
SPCA MONTREAL -
Influence Campaign
TAMBOOR (Orchestra) -
Branding
KERIA – DIGITAL -
E-commerce Strategy and Production
TOQUES EN CHABLAIS -
Branding, Universe
ADHAP -
Big idea + global communication
PARIS JE T’AIME – DIGITAL -
Redesign of e-tourism website.
ZITY -
Big Idea + Social + Influence + Media
GOGUETTE – DIGITAL -
Website creation
ASSOCIATION OF COLLEGES OF QUEBEC -
Quebec Colleges Association
MADE IN DESIGN DIGITAL -
Redesign of e-commerce site
GRANDBAINS -
Naming - Branding - Concept - TV - Media - Web Marketing
CHAMPION PETFOODS -
TV, influence, and social.
ACADEMOS -
Social Media & Influence
COOLTRA -
Big idea + Advertising + Social Media + Influence
MINISTRY OF THE INTERIOR -
Sovereign digital identity
BANDAI NAMCO – DIGITAL -
Digital and e-commerce strategy
DÉCOCÉRAM -
Advertising + Social + Influence + Media
ÉDUCÉPARGNE -
Branding + TV + Social + Influence
MANIF D’ART -
Digital strategy and production
PALLADIUM -
Advertising + Asset Production
Animalis -
Employer branding
EMILE COHL -
Strategy and digital experience production.
CÔTÉ ANNEMASSE -
Bringing together merchants and local authorities under the same banner.
BIOFORCE -
Brand platform + branding + digital production
POMA -
Digital strategy
NO BOX -
Brand positioning and asset production
LES 3 VALLÉES -
Infinite mountains experiences
CCAQ -
Quebec is moving forward!
SANIJURA -
Strategy + Branding + Advertising + Prints
GROUPE ÉMINENCE -
Brand and product design for Eminence - Athena.
MATANIE XP -
Territorial Marketing
AUTOBERNARD.COM -
Trust Reigns!
ATLANTIC -
Atlantic Coach
MARCEL & FILS -
The best is yet to come!
SQUARE ENIX -
Rebranding and digital strategy
M Mobilités -
One M is missing.
PONTHIER -
The fruit of excellence!
DESTOCK – St Gobain -
Less is more!
SIRHA MADE -
Futuristic feed
MORZINE AVORIAZ -
Branding - Digital
CORSICATOURS -
Corsica, the real one!
M MOBILITÉS -
Branding mobility Grenoble.
GROUPE BERNARD -
Employer branding strategy and deployment.
UCLY -
Multi-school digital strategy
REPAM -
Transformation strategy.
ECAM -
Branding
LIVRADOIS FOREZ -
Territorial Marketing
VALLEY OF GASTRONOMY -
Digitize a new tourist brand.
