VALLEY OF GASTRONOMY
Brief
For the first time in the history of French gastronomy, three major regions, AURA, BFC, and PACA, are joining forces and leveraging their strengths to launch a new tourist destination dedicated to gastronomy and the discovery of wines and local products: the Vallée de la Gastronomie - France®.
The BtoB launch
The goal for 2019 was the brand launch to professionals on digital platforms.
To carry a unified identity and voice, bringing stakeholders together around the brand.
The actors of the Vallée de la Gastronomie must be present and showcased, so the website had to reflect the passion driving the region and its dynamism
To carry a unified identity and voice, bringing stakeholders together around the brand.
The actors of the Vallée de la Gastronomie must be present and showcased, so the website had to reflect the passion driving the region and its dynamism
The BtoC objective
The goal for 2020 was to launch the brand to the general public, focus on brand awareness, and develop the BtoC service to ensure the engagement of future travelers.
Several levers were used to give a voice to the ambassadors and regions.
The 'destinations' and 'experiences' pages were developed to have a coherent narrative while preserving the uniqueness of each.
Several levers were used to give a voice to the ambassadors and regions.
The 'destinations' and 'experiences' pages were developed to have a coherent narrative while preserving the uniqueness of each.
Behavioral analysis for tailor-made content
Similar to the current digital systems of Spotify or Netflix, Hula Hoop enabled the Vallée de la Gastronomie - France to push tailored, qualified information to each internet user.
This personalization is reflected in various types of content across most pages of the website, powered by the Artificial Intelligence of Intuitiv.
Personalized recommendations, trends, new arrivals, and the most popular offers...
This personalization is reflected in various types of content across most pages of the website, powered by the Artificial Intelligence of Intuitiv.
Personalized recommendations, trends, new arrivals, and the most popular offers...
MADE IN DESIGN -
Reveal your lifestyle!
KÉRIA -
Branding + 360 Communication
TOURISM OF PARIS -
International tourism communication.
SIRHA FOOD -
Global Design + Advertising + Digital + Social + Scenography
WORLD SKILLS -
Brandcontent
OPCO 2i -
Bring together all stakeholders of the industry under one banner.
GOGUETTE -
Design + Advertising + Digital + Social
GRENOBLE ALPES -
Territorial Marketing
TOMMEE TIPPEE -
International Social Media and Influencer Strategy and Deployment.
BANDAI NAMCO -
Branding - Design System
MANICOUAGAN -
Territorial Marketing
CENTAUR THEATRE -
Rebranding
SPCA MONTREAL -
Influence Campaign
KERIA – DIGITAL -
E-commerce Strategy and Production
ADHAP -
Big idea + global communication
PARIS JE T’AIME – DIGITAL -
Redesign of e-tourism website.
GOGUETTE – DIGITAL -
Website creation
MADE IN DESIGN DIGITAL -
Redesign of e-commerce site
GRANDBAINS -
Naming - Branding - Concept - TV - Media - Web Marketing
MINISTRY OF THE INTERIOR -
Sovereign digital identity
BANDAI NAMCO – DIGITAL -
Digital and e-commerce strategy
DÉCOCÉRAM -
Advertising + Social + Influence + Media
MANIF D’ART -
Digital strategy and production
EMILE COHL -
Strategy and digital experience production.
BIOFORCE -
Brand platform + branding + digital production
POMA -
Digital strategy
YELI -
Transformation + business model + naming + branding + TV + social media + web marketing
LES 3 VALLÉES -
Infinite mountains experiences
CCAQ -
Quebec is moving forward!
MATANIE XP -
Territorial Marketing
AUTOBERNARD.COM -
Trust Reigns!
SQUARE ENIX -
Rebranding and digital strategy
CORSICATOURS -
Corsica, the real one!
GROUPE BERNARD -
Employer branding strategy and deployment.
UCLY -
Multi-school digital strategy
REPAM -
Transformation strategy.
