UCLY
Brief
How to make UCLy's websites relevant channels for recruiting future students, as well as a showcase for the professional world and partners.
A complex "multi-school" ecosystem.
Founded in 1875, UCLy is a university that integrates different schools within the same campus. They approached us to rethink the entire digital ecosystem of UCLy and its high-profile satellites with distinct identities.
The goal is clear: to improve the recruitment performance of the various sites. We interpreted this challenge through several projects: enhancing the expression of each school and its environment, developing a multi-site technical management strategy to simplify both integrations and overall performance, and working on improving visibility on search engines.
The goal is clear: to improve the recruitment performance of the various sites. We interpreted this challenge through several projects: enhancing the expression of each school and its environment, developing a multi-site technical management strategy to simplify both integrations and overall performance, and working on improving visibility on search engines.
Connecting with the professional world to create the leaders of tomorrow.
Hula Hoop and UCLy designed an effective system to highlight the different players in the university's ecosystem. Students are showcased through their testimonials, the professional world is highlighted through the UCLy Expert program, and UCLy emphasizes the reassurance of a wide exposure of its "ambassador" students, alumni, and their journeys...
Mobile first and the contextualization of information.
Thinking mobile first means going beyond just responsive adaptation of desktop versions. Thus, we proposed a mobile-specific experience that takes into account the actual usage patterns of students in this format.
Thanks to "context design," we offer different content depending on the student's location—whether on campus, at home...
Thanks to "context design," we offer different content depending on the student's location—whether on campus, at home...
Résultats
X2
number of organic visits
+100%
new users on the website
MADE IN DESIGN -
Reveal your lifestyle!
KÉRIA -
Branding + 360 Communication
TOURISM OF PARIS -
International tourism communication.
SIRHA FOOD -
Global Design + Advertising + Digital + Social + Scenography
WORLD SKILLS -
Brandcontent
OPCO 2i -
Bring together all stakeholders of the industry under one banner.
GOGUETTE -
Design + Advertising + Digital + Social
GRENOBLE ALPES -
Territorial Marketing
TOMMEE TIPPEE -
International Social Media and Influencer Strategy and Deployment.
BANDAI NAMCO -
Branding - Design System
MANICOUAGAN -
Territorial Marketing
CENTAUR THEATRE -
Rebranding
SPCA MONTREAL -
Influence Campaign
KERIA – DIGITAL -
E-commerce Strategy and Production
ADHAP -
Big idea + global communication
PARIS JE T’AIME – DIGITAL -
Redesign of e-tourism website.
GOGUETTE – DIGITAL -
Website creation
MADE IN DESIGN DIGITAL -
Redesign of e-commerce site
GRANDBAINS -
Naming - Branding - Concept - TV - Media - Web Marketing
MINISTRY OF THE INTERIOR -
Sovereign digital identity
BANDAI NAMCO – DIGITAL -
Digital and e-commerce strategy
DÉCOCÉRAM -
Advertising + Social + Influence + Media
MANIF D’ART -
Digital strategy and production
EMILE COHL -
Strategy and digital experience production.
BIOFORCE -
Brand platform + branding + digital production
POMA -
Digital strategy
YELI -
Transformation + business model + naming + branding + TV + social media + web marketing
LES 3 VALLÉES -
Infinite mountains experiences
CCAQ -
Quebec is moving forward!
MATANIE XP -
Territorial Marketing
AUTOBERNARD.COM -
Trust Reigns!
SQUARE ENIX -
Rebranding and digital strategy
CORSICATOURS -
Corsica, the real one!
GROUPE BERNARD -
Employer branding strategy and deployment.
REPAM -
Transformation strategy.
VALLEY OF GASTRONOMY -
Digitize a new tourist brand.
