Brief
How to position Brandy as a reference alcohol for the new generations?
SIGN UP FOR HARMONY !
St-Rémy, the world leader in French brandy and number 1 in Canada, launches St-Rémy Signature, a new strategic offering to refresh the brandy category, inspire cocktail experts, whether bartenders or beginners, and recruit a new generation of brandy enthusiasts seeking moments of harmony in their busy lives.
Presented in a minimalist and elegant bottle, similar to those of whisky, bourbon, and rum, St-Rémy Signature is the first original creation by Cécile Roudaut, Master Blender at St-Rémy: ‘While respecting the traditions of French brandy production, I added a maturation step in new small oak barrels, which gives it its distinctive character.
Presented in a minimalist and elegant bottle, similar to those of whisky, bourbon, and rum, St-Rémy Signature is the first original creation by Cécile Roudaut, Master Blender at St-Rémy: ‘While respecting the traditions of French brandy production, I added a maturation step in new small oak barrels, which gives it its distinctive character.
DEFINE THE “DRINK
STRATEGY”
First and foremost, we precisely defined, in collaboration with the teams from the Cointreau Group, the objectives and strategy. We positioned the Signature brand, structured all the messaging, identified the touchpoints (...) in order to rethink a global customer experience. Brand strategy, editorial strategy, social media strategy, media strategy, etc.
Drag
Manifesto film
Driven by a narrative around the concept of 'double maturation,' the secret of the new signature product, we envisioned this connection to the personal evolution that each individual can experience throughout their own journey.
Change perceptions
through content
Responsible for the various global social accounts of the St Remy brand, we create all brand 'assets' to supply markets across the five continents with content. The goal: to position this new brandy as a reference for a young, refreshed target audience. Shoots, Films, Motions, Cinemagraphs, Snack Content—we produce a variety of content daily between Lyon and Montreal.
Drag
Influence: Embody the brand
We carry out various influencer campaigns for St Remy Signature to build communities and ensure the quality of this new brandy. We collaborate with renowned and influential bartenders to represent the brand and its image at the heart of the profession and to reach our new audiences.
Mobilize through a social media strategy
Responsible for the strategy, editorial planning, and international accounts of the St Rémy brand, we guide all local communications by country (Europe, North America, Africa, Asia) by providing content, activations, media plans, etc.
Develop an annual editorial strategy
Drag
Create content and engage across different social networks
Drag
Drag
2021 results
280 000
followers
80 000
interactions
7 M
impressions
