A new identity for a major global video game studio.
Square Enix is a Japanese company leading the video game market. In 2013, it founded its mobile game studio in Montreal, which has since won numerous awards and is recognized for games like Hitman Sniper and Lara Croft Go.
After several years, as the video game culture continues to evolve with increasing innovation, SEM selected the advertising agency Hula Hoop to rethink their brand territory, brand book, graphic identity, and develop a new corporate narrative with the primary goal of supporting the employer brand strategy.
After several years, as the video game culture continues to evolve with increasing innovation, SEM selected the advertising agency Hula Hoop to rethink their brand territory, brand book, graphic identity, and develop a new corporate narrative with the primary goal of supporting the employer brand strategy.
"What we liked about them was their young and innovative side, which reflected very well our vision of Square Enix. Our work was a true collaboration, not just an agency-client relationship." Nedjma Belbahri, Communication Director at Square Enix.
Redesign of the identity.
The new brand universe of Square Enix Montreal is based on codes borrowed from video game enthusiasts, the recognition of talent, and the promotion of mobile gaming.
Creation of a custom typography.
The foundation and resource of the entire identity.
Round the corners of the identity!
In the end, the logo had to remain consistent with that of the Japanese company, so the corners of the original square were rounded to reflect the characteristic shape of mobile applications, showcasing the studio's expertise.
The typography, the heart of Square Enix's identity, was placed at the center of the creative strategy. It served as the foundation for the creation of a custom typography that forms the basis of the new identity. Inspired by the logos of the studio's GO series, the letters are made up of varied shapes, illustrating the concepts of play and collaboration.
The empty and filled letters evoke the creative process inherent to the development phases of SEM's games. This graphic universe recalls the playful sphere in which the brand operates, offering it an infinite playground for its future applications.
Drag
Drag
Drag
DIGITAL PRODUCTION
After rethinking the identity and employer brand, Hula Hoop worked on the digital identity. With a website showcasing innovative expertise and the employer brand.
Focused on company culture and attractiveness, this fully custom-designed website features, among other things, innovative video content, a sophisticated and intuitive Career section, and a design that stands out strongly in the industry.
MADE IN DESIGN -
Reveal your lifestyle!
KÉRIA -
Branding + 360 Communication
TOURISM OF PARIS -
International tourism communication.
SIRHA FOOD -
Global Design + Advertising + Digital + Social + Scenography
ST REMY -
Brand platform + branding + international social media
WORLD SKILLS -
Brandcontent
OPCO 2i -
Bring together all stakeholders of the industry under one banner.
GOGUETTE -
Design + Advertising + Digital + Social
V33 _ LIBÉRON -
Branding + Advertising + Social Media
GRENOBLE ALPES -
Territorial Marketing
TOMMEE TIPPEE -
International Social Media and Influencer Strategy and Deployment.
ROUSSILHE -
Rebranding
VILLE DE MONTÉLIMAR -
Branding
BANDAI NAMCO -
Branding - Design System
FIGARO EMPLOI -
Brand Platform + Advertising + Media
MANICOUAGAN -
Territorial Marketing
FRENCH KIWIS -
Create and launch a new eyewear brand.
CENTAUR THEATRE -
Rebranding
SPCA MONTREAL -
Influence Campaign
TAMBOOR (Orchestra) -
Branding
KERIA – DIGITAL -
E-commerce Strategy and Production
TOQUES EN CHABLAIS -
Branding, Universe
ADHAP -
Big idea + global communication
PARIS JE T’AIME – DIGITAL -
Redesign of e-tourism website.
GOGUETTE – DIGITAL -
Website creation
ASSOCIATION OF COLLEGES OF QUEBEC -
Quebec Colleges Association
MADE IN DESIGN DIGITAL -
Redesign of e-commerce site
GRANDBAINS -
Naming - Branding - Concept - TV - Media - Web Marketing
MINISTRY OF THE INTERIOR -
Sovereign digital identity
BANDAI NAMCO – DIGITAL -
Digital and e-commerce strategy
DÉCOCÉRAM -
Advertising + Social + Influence + Media
MANIF D’ART -
Digital strategy and production
Animalis -
Employer branding
EMILE COHL -
Strategy and digital experience production.
CÔTÉ ANNEMASSE -
Bringing together merchants and local authorities under the same banner.
BIOFORCE -
Brand platform + branding + digital production
POMA -
Digital strategy
YELI -
Transformation + business model + naming + branding + TV + social media + web marketing
LES 3 VALLÉES -
Infinite mountains experiences
CCAQ -
Quebec is moving forward!
SANIJURA -
Strategy + Branding + Advertising + Prints
GROUPE ÉMINENCE -
Brand and product design for Eminence - Athena.
MATANIE XP -
Territorial Marketing
AUTOBERNARD.COM -
Trust Reigns!
MARCEL & FILS -
The best is yet to come!
PONTHIER -
The fruit of excellence!
DESTOCK – St Gobain -
Less is more!
MORZINE AVORIAZ -
Branding - Digital
CORSICATOURS -
Corsica, the real one!
M MOBILITÉS -
Branding mobility Grenoble.
GROUPE BERNARD -
Employer branding strategy and deployment.
UCLY -
Multi-school digital strategy
REPAM -
Transformation strategy.
ECAM -
Branding
LIVRADOIS FOREZ -
Territorial Marketing
VALLEY OF GASTRONOMY -
Digitize a new tourist brand.
