Brief
Develop a communication strategy to raise awareness among the government and the general public about the protection of farm animals.
Who are they?
Founded in Montreal in 1869, the Society for the Prevention of Cruelty to Animals was the first organization dedicated to animal welfare in Canada.
The SPCA has come a long way since its founding: it is now the largest animal protection organization in Quebec, speaking on behalf of animals wherever ignorance, cruelty, exploitation, or neglect prevail.
The SPCA has come a long way since its founding: it is now the largest animal protection organization in Quebec, speaking on behalf of animals wherever ignorance, cruelty, exploitation, or neglect prevail.
Change the law with a mobilization campaign.
The SPCA Montreal believes that animals raised for consumption should be raised in conditions that ensure a minimum level of well-being.
The non-profit organization (NPO) has launched an awareness campaign to convince lawmakers to amend the legislation, which already protects the rights of domestic animals through the Animal Welfare and Safety Act adopted in 2016.
Raise awareness among the general public and the Quebec government.au bien-être animal
The SPCA reached out to us to push for the Quebec government to implement regulations regarding the well-being of farm animals and encourage the public to sign the manifesto (petition).
We then deployed various influence strategies to raise awareness among the general public about the conditions in which animals destined for consumption are treated.
We then deployed various influence strategies to raise awareness among the general public about the conditions in which animals destined for consumption are treated.
The goal was also to widely inform the public about the lack of protection for animals raised for consumption in Quebec, while shifting the perception of the SPCA’s role and mission. The SPCA is not just a shelter focused on companion animal issues but is also the leading animal advocacy organization in Quebec, dedicated to the protection of all animals.
A manifesto as a basis for commitment.
A digital platform to host the campaign content, the manifesto, and to sign.
A impactful video campaign
The law already provides a framework for animal rights. We want to leverage this text to convey our message through an impactful campaign.
Billboard, digital, and social media campaign
Observations
419 208
Impressions
193 565
people reached
19 275
clicks on the link
30 124
Signatures
KRYS -
Social media and influencer strategy
MADE IN DESIGN -
Reveal your lifestyle!
BRICOMARCHÉ -
Social média & Influence
KÉRIA -
Branding + 360 Communication
TOURISM OF PARIS -
International tourism communication.
SIRHA FOOD -
Global Design + Advertising + Digital + Social + Scenography
ST REMY -
Brand platform + branding + international social media
WORLD SKILLS -
Brandcontent
OPCO 2i -
Bring together all stakeholders of the industry under one banner.
GOGUETTE -
Design + Advertising + Digital + Social
V33 _ LIBÉRON -
Branding + Advertising + Social Media
GRENOBLE ALPES -
Territorial Marketing
TOMMEE TIPPEE -
International Social Media and Influencer Strategy and Deployment.
ROUSSILHE -
Rebranding
BACARDI -
Press Relations + Influence + Social Media
BANDAI NAMCO -
Branding - Design System
FIGARO EMPLOI -
Brand Platform + Advertising + Media
MANICOUAGAN -
Territorial Marketing
LOXAM -
Social Media & Influence
FRENCH KIWIS -
Create and launch a new eyewear brand.
CENTAUR THEATRE -
Rebranding
TAMBOOR (Orchestra) -
Branding
KERIA – DIGITAL -
E-commerce Strategy and Production
TOQUES EN CHABLAIS -
Branding, Universe
ADHAP -
Big idea + global communication
PARIS JE T’AIME – DIGITAL -
Redesign of e-tourism website.
ZITY -
Big Idea + Social + Influence + Media
GOGUETTE – DIGITAL -
Website creation
ASSOCIATION OF COLLEGES OF QUEBEC -
Quebec Colleges Association
MADE IN DESIGN DIGITAL -
Redesign of e-commerce site
GRANDBAINS -
Naming - Branding - Concept - TV - Media - Web Marketing
CHAMPION PETFOODS -
TV, influence, and social.
ACADEMOS -
Social Media & Influence
MINISTRY OF THE INTERIOR -
Sovereign digital identity
BANDAI NAMCO – DIGITAL -
Digital and e-commerce strategy
DÉCOCÉRAM -
Advertising + Social + Influence + Media
ÉDUCÉPARGNE -
Branding + TV + Social + Influence
MANIF D’ART -
Digital strategy and production
PALLADIUM -
Advertising + Asset Production
Animalis -
Employer branding
EMILE COHL -
Strategy and digital experience production.
CÔTÉ ANNEMASSE -
Bringing together merchants and local authorities under the same banner.
BIOFORCE -
Brand platform + branding + digital production
POMA -
Digital strategy
YELI -
Transformation + business model + naming + branding + TV + social media + web marketing
LES 3 VALLÉES -
Infinite mountains experiences
CCAQ -
Quebec is moving forward!
MATANIE XP -
Territorial Marketing
AUTOBERNARD.COM -
Trust Reigns!
SQUARE ENIX -
Rebranding and digital strategy
CORSICATOURS -
Corsica, the real one!
M MOBILITÉS -
Branding mobility Grenoble.
GROUPE BERNARD -
Employer branding strategy and deployment.
UCLY -
Multi-school digital strategy
REPAM -
Transformation strategy.
LIVRADOIS FOREZ -
Territorial Marketing
VALLEY OF GASTRONOMY -
Digitize a new tourist brand.
