SIRHA FOOD
Brief
How to rethink the entire food ecosystem of the global leader in events?
A NEW BENCHMARK BRAND IN FOOD SERVICE!
In 2020, the 20th edition of Sirha marked a moment for reflection and the realization of a stronger commitment to its forward-looking role. Together, we initiated a transformation process to unify all the group’s food brands under a single umbrella—Sirha Food. This strategic move aimed to bring together their audiences, consisting of hundreds of thousands of professionals, enabling them to connect and stay informed year-round.
GL Events entrusted us with nearly a year of collaboration to position this new corporate, service, and media brand—Sirha Food—and define its entire framework of expression.
GL Events entrusted us with nearly a year of collaboration to position this new corporate, service, and media brand—Sirha Food—and define its entire framework of expression.
POSITION AND STRUCTURE THE ENTIRE ECOSYSTEM!
Each brand within the ecosystem has its own history, audience, and industry legitimacy. They also embody distinct cultures. The first challenge of this comprehensive project was to define the role of each structure and brand within this new unified entity. What is its place? What is its message? What is its purpose? Who is its audience? And how will each brand—and the people behind them—evolve?
Through various workshops, we developed a new brand platform for Sirha Food while also providing in-depth strategic insights for each entity.
Through various workshops, we developed a new brand platform for Sirha Food while also providing in-depth strategic insights for each entity.
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A NEW LEADING MEDIA IN FOOD SERVICE!
At the heart of this project was the realization that a necessary and possible convergence existed among the group’s food brands. But more importantly, there was a deep conviction that the traditional trade show format needed to be reimagined—made phygital.
Today, a trade show is more than just an exhibition; it’s an immersive experience combining networking, conferences, and industry foresight. It serves as a true snapshot of the market and its key players. Given its extensive event coverage across the entire food service spectrum, Sirha Food had the legitimacy, history, and professional ecosystem to become a new industry-leading media.
From categorization, editorial strategy, and tone of voice to UX/UI design and digital production, we worked alongside GL Events to create, implement, and animate this new media platform.
Today, a trade show is more than just an exhibition; it’s an immersive experience combining networking, conferences, and industry foresight. It serves as a true snapshot of the market and its key players. Given its extensive event coverage across the entire food service spectrum, Sirha Food had the legitimacy, history, and professional ecosystem to become a new industry-leading media.
From categorization, editorial strategy, and tone of voice to UX/UI design and digital production, we worked alongside GL Events to create, implement, and animate this new media platform.
Exhibition scenography
We designed and structured all the exhibition spaces in collaboration with the GL Events construction teams. This included creating welcoming spaces, reception areas, booth formats, and signage throughout the venue...
EXHIBITION CREATION
Nearly a year of work was required to create a 300 m² exhibition focused on the history of chefs and gastronomy. This included scenography, design, execution, production oversight, and assembly.
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KRYS -
Social media and influencer strategy
MADE IN DESIGN -
Reveal your lifestyle!
BRICOMARCHÉ -
Social média & Influence
KÉRIA -
Branding + 360 Communication
TOURISM OF PARIS -
International tourism communication.
ST REMY -
Brand platform + branding + international social media
WORLD SKILLS -
Brandcontent
OPCO 2i -
Bring together all stakeholders of the industry under one banner.
GOGUETTE -
Design + Advertising + Digital + Social
V33 _ LIBÉRON -
Branding + Advertising + Social Media
GRENOBLE ALPES -
Territorial Marketing
TOMMEE TIPPEE -
International Social Media and Influencer Strategy and Deployment.
MÉTROPOLE DE LYON – Street Sharing -
Advertising
ROUSSILHE -
Rebranding
BACARDI -
Press Relations + Influence + Social Media
KEOLIS -
Against harassment, we stand united!
VILLE DE MONTÉLIMAR -
Branding
BANDAI NAMCO -
Branding - Design System
FIGARO EMPLOI -
Brand Platform + Advertising + Media
MANICOUAGAN -
Territorial Marketing
LOXAM -
Social Media & Influence
FRENCH KIWIS -
Create and launch a new eyewear brand.
CENTAUR THEATRE -
Rebranding
SPCA MONTREAL -
Influence Campaign
TAMBOOR (Orchestra) -
Branding
KERIA – DIGITAL -
E-commerce Strategy and Production
TOQUES EN CHABLAIS -
Branding, Universe
ADHAP -
Big idea + global communication
PARIS JE T’AIME – DIGITAL -
Redesign of e-tourism website.
ZITY -
Big Idea + Social + Influence + Media
GOGUETTE – DIGITAL -
Website creation
ASSOCIATION OF COLLEGES OF QUEBEC -
Quebec Colleges Association
MADE IN DESIGN DIGITAL -
Redesign of e-commerce site
GRANDBAINS -
Naming - Branding - Concept - TV - Media - Web Marketing
CHAMPION PETFOODS -
TV, influence, and social.
ACADEMOS -
Social Media & Influence
COOLTRA -
Big idea + Advertising + Social Media + Influence
MINISTRY OF THE INTERIOR -
Sovereign digital identity
BANDAI NAMCO – DIGITAL -
Digital and e-commerce strategy
DÉCOCÉRAM -
Advertising + Social + Influence + Media
ÉDUCÉPARGNE -
Branding + TV + Social + Influence
MANIF D’ART -
Digital strategy and production
PALLADIUM -
Advertising + Asset Production
Animalis -
Employer branding
EMILE COHL -
Strategy and digital experience production.
CÔTÉ ANNEMASSE -
Bringing together merchants and local authorities under the same banner.
BIOFORCE -
Brand platform + branding + digital production
POMA -
Digital strategy
NO BOX -
Brand positioning and asset production
YELI -
Transformation + business model + naming + branding + TV + social media + web marketing
LES 3 VALLÉES -
Infinite mountains experiences
CCAQ -
Quebec is moving forward!
SANIJURA -
Strategy + Branding + Advertising + Prints
GROUPE ÉMINENCE -
Brand and product design for Eminence - Athena.
MATANIE XP -
Territorial Marketing
AUTOBERNARD.COM -
Trust Reigns!
ATLANTIC -
Atlantic Coach
MARCEL & FILS -
The best is yet to come!
SQUARE ENIX -
Rebranding and digital strategy
M Mobilités -
One M is missing.
PONTHIER -
The fruit of excellence!
DESTOCK – St Gobain -
Less is more!
SIRHA MADE -
Futuristic feed
MORZINE AVORIAZ -
Branding - Digital
CORSICATOURS -
Corsica, the real one!
M MOBILITÉS -
Branding mobility Grenoble.
GROUPE BERNARD -
Employer branding strategy and deployment.
UCLY -
Multi-school digital strategy
REPAM -
Transformation strategy.
ECAM -
Branding
LIVRADOIS FOREZ -
Territorial Marketing
VALLEY OF GASTRONOMY -
Digitize a new tourist brand.
