Brief
How to breathe new life into POMA and create a high-performance new digital identity for the world leader in cable transportation?
Convince and guide the user with a content strategy
Hula Hoop and POMA worked together to implement a new digital strategy for the group. At the heart of the approach was both an identity challenge and a positioning challenge, through the reorganization and architecture of content. Indeed, "poma.net" and its wide range of offerings had always presented a broad spectrum of pages, creating challenges in terms of readability and understanding. From the brand's DNA to its areas of application, as well as historical archives, the content was too fragmented. That’s why we carried out a redesign that is much clearer and better organized in terms of content, more aligned with the group’s innovative identity, and more efficient for SEO purposes.
« Poma is the leader in its market. We must have the clearest, most beautiful, and most effective website of cable mobility manufacturers… »
« Poma is the leader in its market. We must have the clearest, most beautiful, and most effective website of cable mobility manufacturers… »
Animated, clear, and aesthetic.
Mission accepted and challenge met! We worked for several months with the Poma teams and successfully delivered a website that is both animated and aesthetic. Plus, it achieved great performance in terms of SEO, traffic, time spent per page, and more.
In search of visibility for its products and innovations
Our DATA analysis of the POMA brand in the digital space allowed us to understand that it was crucial to leverage the strong brand recognition compared to its competitors. However, it was also necessary, and above all, to catch up on the brand's digital visibility regarding its products and innovations.
We focused on thinking about the right formats for showcasing the offering, such as "landing pages," implementing awareness-driving tactics in user journeys, and rethinking the brand's SEO strategy on search engines...
We focused on thinking about the right formats for showcasing the offering, such as "landing pages," implementing awareness-driving tactics in user journeys, and rethinking the brand's SEO strategy on search engines...
Résultats
700
appointment requests in just a few weeks
650k
pages viewed per year
X2
audience
MADE IN DESIGN -
Reveal your lifestyle!
KÉRIA -
Branding + 360 Communication
TOURISM OF PARIS -
International tourism communication.
SIRHA FOOD -
Global Design + Advertising + Digital + Social + Scenography
WORLD SKILLS -
Brandcontent
OPCO 2i -
Bring together all stakeholders of the industry under one banner.
GOGUETTE -
Design + Advertising + Digital + Social
GRENOBLE ALPES -
Territorial Marketing
TOMMEE TIPPEE -
International Social Media and Influencer Strategy and Deployment.
BANDAI NAMCO -
Branding - Design System
MANICOUAGAN -
Territorial Marketing
CENTAUR THEATRE -
Rebranding
SPCA MONTREAL -
Influence Campaign
KERIA – DIGITAL -
E-commerce Strategy and Production
ADHAP -
Big idea + global communication
PARIS JE T’AIME – DIGITAL -
Redesign of e-tourism website.
GOGUETTE – DIGITAL -
Website creation
MADE IN DESIGN DIGITAL -
Redesign of e-commerce site
GRANDBAINS -
Naming - Branding - Concept - TV - Media - Web Marketing
MINISTRY OF THE INTERIOR -
Sovereign digital identity
BANDAI NAMCO – DIGITAL -
Digital and e-commerce strategy
DÉCOCÉRAM -
Advertising + Social + Influence + Media
MANIF D’ART -
Digital strategy and production
EMILE COHL -
Strategy and digital experience production.
BIOFORCE -
Brand platform + branding + digital production
YELI -
Transformation + business model + naming + branding + TV + social media + web marketing
LES 3 VALLÉES -
Infinite mountains experiences
CCAQ -
Quebec is moving forward!
MATANIE XP -
Territorial Marketing
AUTOBERNARD.COM -
Trust Reigns!
SQUARE ENIX -
Rebranding and digital strategy
CORSICATOURS -
Corsica, the real one!
GROUPE BERNARD -
Employer branding strategy and deployment.
UCLY -
Multi-school digital strategy
REPAM -
Transformation strategy.
VALLEY OF GASTRONOMY -
Digitize a new tourist brand.
