Brief
How to rethink the digital customer experience of the world's top destination!
Rethink the entire customer experience for the world’s top destination!
We have been supporting the teams at the Paris Tourist Office for several years. They reached out to us to completely rethink their online presence, particularly their website, which serves as the primary showcase for the destination.
Several months of work were required with all stakeholders to meet the expectations of both the office itself and their socio-professional teams.
Several months of work were required with all stakeholders to meet the expectations of both the office itself and their socio-professional teams.
The primary point of access for discovering the future visit of national and international users, the system is equipped with enriched experiential content, highlighting all the actors of the city, from the residents to the professionals who make it what it is.
Rethinking the entire digital customer experience, strategically, creatively, and operationally, for the « Paris » brand.
Rethinking the entire digital customer experience, strategically, creatively, and operationally, for the « Paris » brand.
A completely new browsing experience
Channeling content formats, facilitating access to information, and anticipating the needs of our users in a complex and content-heavy environment were the driving forces behind the entire collaborative design process with the teams at the Paris Tourist Office (OTCP).
In a single unified environment, users can navigate between an experiential space designed to entice and a commercial space where they can book various activities in the city, accommodations, restaurants, and more.
In a single unified environment, users can navigate between an experiential space designed to entice and a commercial space where they can book various activities in the city, accommodations, restaurants, and more.
MADE IN DESIGN -
Reveal your lifestyle!
KÉRIA -
Branding + 360 Communication
TOURISM OF PARIS -
International tourism communication.
SIRHA FOOD -
Global Design + Advertising + Digital + Social + Scenography
WORLD SKILLS -
Brandcontent
OPCO 2i -
Bring together all stakeholders of the industry under one banner.
GOGUETTE -
Design + Advertising + Digital + Social
GRENOBLE ALPES -
Territorial Marketing
TOMMEE TIPPEE -
International Social Media and Influencer Strategy and Deployment.
BANDAI NAMCO -
Branding - Design System
MANICOUAGAN -
Territorial Marketing
CENTAUR THEATRE -
Rebranding
SPCA MONTREAL -
Influence Campaign
KERIA – DIGITAL -
E-commerce Strategy and Production
ADHAP -
Big idea + global communication
GOGUETTE – DIGITAL -
Website creation
MADE IN DESIGN DIGITAL -
Redesign of e-commerce site
GRANDBAINS -
Naming - Branding - Concept - TV - Media - Web Marketing
MINISTRY OF THE INTERIOR -
Sovereign digital identity
BANDAI NAMCO – DIGITAL -
Digital and e-commerce strategy
DÉCOCÉRAM -
Advertising + Social + Influence + Media
MANIF D’ART -
Digital strategy and production
EMILE COHL -
Strategy and digital experience production.
BIOFORCE -
Brand platform + branding + digital production
POMA -
Digital strategy
YELI -
Transformation + business model + naming + branding + TV + social media + web marketing
LES 3 VALLÉES -
Infinite mountains experiences
CCAQ -
Quebec is moving forward!
MATANIE XP -
Territorial Marketing
AUTOBERNARD.COM -
Trust Reigns!
SQUARE ENIX -
Rebranding and digital strategy
CORSICATOURS -
Corsica, the real one!
GROUPE BERNARD -
Employer branding strategy and deployment.
UCLY -
Multi-school digital strategy
REPAM -
Transformation strategy.
VALLEY OF GASTRONOMY -
Digitize a new tourist brand.
