Brief
How to change the perception of industrial jobs?
Industry has a bright future ahead!
Industry, often misunderstood and poorly perceived, is nevertheless a sector focused on creating future(s). It is a dynamic field in search of profiles, notably 80,000 apprentices in 2021. With 32 sectors, a multitude of challenges, territories, stories, and messages to support, it still struggles to inspire young people, their parents, and their teachers. How can it stand out and establish itself as a top choice for future talents across all industries and professions?
A brand, 32 professional sectors.
We listened to everything our audience, 15-23-year-olds, had to say about the industry. We conducted workshops and analyses with all the representatives from the 32 sectors. These two projects allowed us to develop a strategic approach: to make the industry stand out, we needed to rethink the preconceived ideas surrounding it and turn them into strengths and evidence. We aimed to propose a forward-thinking, unconventional vision, challenging the norms of the sector, and to give it a mission that feels almost self-evident: yes, the industry is inventing the world of tomorrow.
Drag
Drag
Drag
Branding the industrial banner online...
... with the creation of a website that is both representative of this new dynamic in the sector, integrating a new approach to professions, job offers, and serving as a true portal for the entire digital ecosystem of the 32 sectors.
> UI
> Design
> Development
> SEO
> UI
> Design
> Development
> SEO
Embody and spread this new vision of industry
We worked on its deployment at the national level, with a more emotional approach to connect with all audiences and create a break from traditional institutional communications. We envisioned a long-term campaign to provide direct visibility and transformation, supported by a strong media strategy around key moments in students' career guidance, and a continuous presence throughout the school year. We also adapted the brand territory with each sector, tailoring communication tools to address local challenges and sectors in demand.
MADE IN DESIGN -
Reveal your lifestyle!
BRICOMARCHÉ -
Social média & Influence
KÉRIA -
Branding + 360 Communication
TOURISM OF PARIS -
International tourism communication.
SIRHA FOOD -
Global Design + Advertising + Digital + Social + Scenography
ST REMY -
Brand platform + branding + international social media
WORLD SKILLS -
Brandcontent
GOGUETTE -
Design + Advertising + Digital + Social
V33 _ LIBÉRON -
Branding + Advertising + Social Media
GRENOBLE ALPES -
Territorial Marketing
TOMMEE TIPPEE -
International Social Media and Influencer Strategy and Deployment.
MÉTROPOLE DE LYON – Street Sharing -
Advertising
ROUSSILHE -
Rebranding
BACARDI -
Press Relations + Influence + Social Media
KEOLIS -
Against harassment, we stand united!
BANDAI NAMCO -
Branding - Design System
FIGARO EMPLOI -
Brand Platform + Advertising + Media
MANICOUAGAN -
Territorial Marketing
LOXAM -
Social Media & Influence
FRENCH KIWIS -
Create and launch a new eyewear brand.
CENTAUR THEATRE -
Rebranding
SPCA MONTREAL -
Influence Campaign
KERIA – DIGITAL -
E-commerce Strategy and Production
TOQUES EN CHABLAIS -
Branding, Universe
ADHAP -
Big idea + global communication
PARIS JE T’AIME – DIGITAL -
Redesign of e-tourism website.
ZITY -
Big Idea + Social + Influence + Media
GOGUETTE – DIGITAL -
Website creation
ASSOCIATION OF COLLEGES OF QUEBEC -
Quebec Colleges Association
MADE IN DESIGN DIGITAL -
Redesign of e-commerce site
GRANDBAINS -
Naming - Branding - Concept - TV - Media - Web Marketing
CHAMPION PETFOODS -
TV, influence, and social.
ACADEMOS -
Social Media & Influence
COOLTRA -
Big idea + Advertising + Social Media + Influence
MINISTRY OF THE INTERIOR -
Sovereign digital identity
BANDAI NAMCO – DIGITAL -
Digital and e-commerce strategy
DÉCOCÉRAM -
Advertising + Social + Influence + Media
ÉDUCÉPARGNE -
Branding + TV + Social + Influence
MANIF D’ART -
Digital strategy and production
PALLADIUM -
Advertising + Asset Production
Animalis -
Employer branding
EMILE COHL -
Strategy and digital experience production.
CÔTÉ ANNEMASSE -
Bringing together merchants and local authorities under the same banner.
BIOFORCE -
Brand platform + branding + digital production
POMA -
Digital strategy
NO BOX -
Brand positioning and asset production
YELI -
Transformation + business model + naming + branding + TV + social media + web marketing
LES 3 VALLÉES -
Infinite mountains experiences
CCAQ -
Quebec is moving forward!
SANIJURA -
Strategy + Branding + Advertising + Prints
MATANIE XP -
Territorial Marketing
AUTOBERNARD.COM -
Trust Reigns!
ATLANTIC -
Atlantic Coach
SQUARE ENIX -
Rebranding and digital strategy
M Mobilités -
One M is missing.
DESTOCK – St Gobain -
Less is more!
SIRHA MADE -
Futuristic feed
CORSICATOURS -
Corsica, the real one!
M MOBILITÉS -
Branding mobility Grenoble.
GROUPE BERNARD -
Employer branding strategy and deployment.
UCLY -
Multi-school digital strategy
REPAM -
Transformation strategy.
LIVRADOIS FOREZ -
Territorial Marketing
VALLEY OF GASTRONOMY -
Digitize a new tourist brand.
