MORZINE AVORIAZ
Brief
How to completely rethink its identity and further affirm its positioning as a "village resort" at the heart of the Portes du Soleil?
ALWAYS MORZINE !
The Morzine Avoriaz ski resort sought the communication agency Hula-Hoop to completely rethink its identity and further affirm its positioning as a « village resort » at the heart of the Portes du Soleil. To achieve this, we supported the extended teams in charge of communication, mobilized around the project through various workshops led by the agency, and structured this new brand identity. The goal was to combine the past with the present, merge history with current concepts and faces, continue to innovate, and communicate with modernity while respecting its roots: this is the path taken for a legendary tourism brand.
The Morzine Avoriaz ski resort sought the communication agency Hula-Hoop to completely rethink its identity and further affirm its positioning as a « village resort » at the heart of the Portes du Soleil. To achieve this, we supported the extended teams in charge of communication, mobilized around the project through various workshops led by the agency, and structured this new brand identity. The goal was to combine the past with the present, merge history with current concepts and faces, continue to innovate, and communicate with modernity while respecting its roots: this is the path taken for a legendary tourism brand.
ALWAYS MORZINE !
The Morzine Avoriaz ski resort sought the communication agency Hula-Hoop to completely rethink its identity and further affirm its positioning as a « village resort » at the heart of the Portes du Soleil. To achieve this, we supported the extended teams in charge of communication, mobilized around the project through various workshops led by the agency, and structured this new brand identity. The goal was to combine the past with the present, merge history with current concepts and faces, continue to innovate, and communicate with modernity while respecting its roots: this is the path taken for a legendary tourism brand.
The Morzine Avoriaz ski resort sought the communication agency Hula-Hoop to completely rethink its identity and further affirm its positioning as a « village resort » at the heart of the Portes du Soleil. To achieve this, we supported the extended teams in charge of communication, mobilized around the project through various workshops led by the agency, and structured this new brand identity. The goal was to combine the past with the present, merge history with current concepts and faces, continue to innovate, and communicate with modernity while respecting its roots: this is the path taken for a legendary tourism brand.
DESIGN A HERITAGE BRAND
Drawing from the history and cultural uniqueness of Morzine Avoriaz, we chose, together with the communication teams, a brand platform centered around the concept of transmission. This includes the passing down of a village’s essence to its inhabitants, its architectural and cultural heritage, as well as its craftsmanship and hospitality, passed on from generation to generation. Our branding work naturally focused on creating an identity capable of giving voice to a return to the roots while maintaining a modernized identity for the resort. The codes of a heritage brand, a well-established and re-affirmed destination.
MADE IN DESIGN -
Reveal your lifestyle!
KÉRIA -
Branding + 360 Communication
SIRHA FOOD -
Global Design + Advertising + Digital + Social + Scenography
ST REMY -
Brand platform + branding + international social media
WORLD SKILLS -
Brandcontent
GOGUETTE -
Design + Advertising + Digital + Social
V33 _ LIBÉRON -
Branding + Advertising + Social Media
GRENOBLE ALPES -
Territorial Marketing
ROUSSILHE -
Rebranding
VILLE DE MONTÉLIMAR -
Branding
BANDAI NAMCO -
Branding - Design System
FIGARO EMPLOI -
Brand Platform + Advertising + Media
MANICOUAGAN -
Territorial Marketing
FRENCH KIWIS -
Create and launch a new eyewear brand.
CENTAUR THEATRE -
Rebranding
TAMBOOR (Orchestra) -
Branding
TOQUES EN CHABLAIS -
Branding, Universe
ADHAP -
Big idea + global communication
ASSOCIATION OF COLLEGES OF QUEBEC -
Quebec Colleges Association
GRANDBAINS -
Naming - Branding - Concept - TV - Media - Web Marketing
MINISTRY OF THE INTERIOR -
Sovereign digital identity
DÉCOCÉRAM -
Advertising + Social + Influence + Media
Animalis -
Employer branding
CÔTÉ ANNEMASSE -
Bringing together merchants and local authorities under the same banner.
BIOFORCE -
Brand platform + branding + digital production
YELI -
Transformation + business model + naming + branding + TV + social media + web marketing
LES 3 VALLÉES -
Infinite mountains experiences
CCAQ -
Quebec is moving forward!
SANIJURA -
Strategy + Branding + Advertising + Prints
GROUPE ÉMINENCE -
Brand and product design for Eminence - Athena.
MATANIE XP -
Territorial Marketing
AUTOBERNARD.COM -
Trust Reigns!
MARCEL & FILS -
The best is yet to come!
SQUARE ENIX -
Rebranding and digital strategy
PONTHIER -
The fruit of excellence!
DESTOCK – St Gobain -
Less is more!
CORSICATOURS -
Corsica, the real one!
M MOBILITÉS -
Branding mobility Grenoble.
GROUPE BERNARD -
Employer branding strategy and deployment.
REPAM -
Transformation strategy.
ECAM -
Branding
LIVRADOIS FOREZ -
Territorial Marketing
