MATANIE XP

Brief

FIDEL, a group of nearly 150 business leaders from La Matanie, is mobilizing to transform the region's economic landscape and develop a strategy for economic and tourism attractiveness.

Year

2019-2022

Expertises

STRATEGY

Imagine and support the implementation of shared governance.

Positioning the destination and structuring key messages.

Design and implement the "endogenous" and "exogenous" deployment strategy.

NAMING, DESIGN & PRODUCTION

From strategy to brand design, including naming, website development, a manifesto film, and a complete communication toolkit, Hula Hoop supported the 140 entrepreneurs of FIDEL in creating the MatanieXP initiative. This initiative is now essential in achieving territorial marketing objectives and serves as the foundation for coordinated attractiveness efforts.

NAMING

The name MatanieXP emphasizes the unique experience that Matanie offers: where one explores, exports, exhibits, and expresses... The iconography was designed to evoke both the sea and the mountains, between which Matanie is nestled. It also represents a target, positioning the region as a prime choice.
Drag

DIGITAL PRODUCTION

Drag

MADE IN DESIGN -

Reveal your lifestyle!

BRICOMARCHÉ -

Social média & Influence

KÉRIA -

Branding + 360 Communication

TOURISM OF PARIS -

International tourism communication.

SIRHA FOOD -

Global Design + Advertising + Digital + Social + Scenography

ST REMY -

Brand platform + branding + international social media

WORLD SKILLS -

Brandcontent

OPCO 2i -

Bring together all stakeholders of the industry under one banner.

GOGUETTE -

Design + Advertising + Digital + Social

V33 _ LIBÉRON -

Branding + Advertising + Social Media

GRENOBLE ALPES -

Territorial Marketing

TOMMEE TIPPEE -

International Social Media and Influencer Strategy and Deployment.

MÉTROPOLE DE LYON – Street Sharing -

Advertising

ROUSSILHE -

Rebranding

BACARDI -

Press Relations + Influence + Social Media

KEOLIS -

Against harassment, we stand united!

VILLE DE MONTÉLIMAR -

Branding

BANDAI NAMCO -

Branding - Design System

FIGARO EMPLOI -

Brand Platform + Advertising + Media

MANICOUAGAN -

Territorial Marketing

LOXAM -

Social Media & Influence

FRENCH KIWIS -

Create and launch a new eyewear brand.

CENTAUR THEATRE -

Rebranding

SPCA MONTREAL -

Influence Campaign

TAMBOOR (Orchestra) -

Branding

KERIA – DIGITAL -

E-commerce Strategy and Production

TOQUES EN CHABLAIS -

Branding, Universe

ADHAP -

Big idea + global communication

PARIS JE T’AIME – DIGITAL -

Redesign of e-tourism website.

ZITY -

Big Idea + Social + Influence + Media

GOGUETTE – DIGITAL -

Website creation

ASSOCIATION OF COLLEGES OF QUEBEC -

Quebec Colleges Association

MADE IN DESIGN DIGITAL -

Redesign of e-commerce site

GRANDBAINS -

Naming - Branding - Concept - TV - Media - Web Marketing

CHAMPION PETFOODS -

TV, influence, and social.

ACADEMOS -

Social Media & Influence

COOLTRA -

Big idea + Advertising + Social Media + Influence

MINISTRY OF THE INTERIOR -

Sovereign digital identity

BANDAI NAMCO – DIGITAL -

Digital and e-commerce strategy

DÉCOCÉRAM -

Advertising + Social + Influence + Media

ÉDUCÉPARGNE -

Branding + TV + Social + Influence

MANIF D’ART -

Digital strategy and production

PALLADIUM -

Advertising + Asset Production

Animalis -

Employer branding

EMILE COHL -

Strategy and digital experience production.

CÔTÉ ANNEMASSE -

Bringing together merchants and local authorities under the same banner.

BIOFORCE -

Brand platform + branding + digital production

POMA -

Digital strategy

NO BOX -

Brand positioning and asset production

YELI -

Transformation + business model + naming + branding + TV + social media + web marketing

LES 3 VALLÉES -

Infinite mountains experiences

CCAQ -

Quebec is moving forward!

SANIJURA -

Strategy + Branding + Advertising + Prints

GROUPE ÉMINENCE -

Brand and product design for Eminence - Athena.

AUTOBERNARD.COM -

Trust Reigns!

ATLANTIC -

Atlantic Coach

MARCEL & FILS -

The best is yet to come!

SQUARE ENIX -

Rebranding and digital strategy

M Mobilités -

One M is missing.

PONTHIER -

The fruit of excellence!

DESTOCK – St Gobain -

Less is more!

SIRHA MADE -

Futuristic feed

MORZINE AVORIAZ -

Branding - Digital

CORSICATOURS -

Corsica, the real one!

M MOBILITÉS -

Branding mobility Grenoble.

GROUPE BERNARD -

Employer branding strategy and deployment.

UCLY -

Multi-school digital strategy

REPAM -

Transformation strategy.

ECAM -

Branding

LIVRADOIS FOREZ -

Territorial Marketing

VALLEY OF GASTRONOMY -

Digitize a new tourist brand.