Brief

What storytelling and brand universe for Marcel & Fils?

Year

2018

Expertises

The best is yet to come!

Marcel & Fils is a family-owned business of organic stores present in the large Southeast region of France, with a network of 40 warm and modern stores. The development project is accompanied by the opening of several stores each year.

We were asked to rethink the identity of the network and the in-store experience, and we envisioned a brand "sign" that is resolutely more rooted in modernity, while respecting its codes and history.

MADE IN DESIGN -

Reveal your lifestyle!

KÉRIA -

Branding + 360 Communication

SIRHA FOOD -

Global Design + Advertising + Digital + Social + Scenography

ST REMY -

Brand platform + branding + international social media

WORLD SKILLS -

Brandcontent

GOGUETTE -

Design + Advertising + Digital + Social

V33 _ LIBÉRON -

Branding + Advertising + Social Media

GRENOBLE ALPES -

Territorial Marketing

ROUSSILHE -

Rebranding

VILLE DE MONTÉLIMAR -

Branding

BANDAI NAMCO -

Branding - Design System

FIGARO EMPLOI -

Brand Platform + Advertising + Media

MANICOUAGAN -

Territorial Marketing

FRENCH KIWIS -

Create and launch a new eyewear brand.

CENTAUR THEATRE -

Rebranding

TAMBOOR (Orchestra) -

Branding

TOQUES EN CHABLAIS -

Branding, Universe

ADHAP -

Big idea + global communication

ASSOCIATION OF COLLEGES OF QUEBEC -

Quebec Colleges Association

GRANDBAINS -

Naming - Branding - Concept - TV - Media - Web Marketing

MINISTRY OF THE INTERIOR -

Sovereign digital identity

DÉCOCÉRAM -

Advertising + Social + Influence + Media

Animalis -

Employer branding

CÔTÉ ANNEMASSE -

Bringing together merchants and local authorities under the same banner.

BIOFORCE -

Brand platform + branding + digital production

YELI -

Transformation + business model + naming + branding + TV + social media + web marketing

LES 3 VALLÉES -

Infinite mountains experiences

CCAQ -

Quebec is moving forward!

SANIJURA -

Strategy + Branding + Advertising + Prints

GROUPE ÉMINENCE -

Brand and product design for Eminence - Athena.

MATANIE XP -

Territorial Marketing

AUTOBERNARD.COM -

Trust Reigns!

SQUARE ENIX -

Rebranding and digital strategy

PONTHIER -

The fruit of excellence!

DESTOCK – St Gobain -

Less is more!

MORZINE AVORIAZ -

Branding - Digital

CORSICATOURS -

Corsica, the real one!

M MOBILITÉS -

Branding mobility Grenoble.

GROUPE BERNARD -

Employer branding strategy and deployment.

REPAM -

Transformation strategy.

ECAM -

Branding

LIVRADOIS FOREZ -

Territorial Marketing