Brief
How to position the territorial brand to optimize attractiveness, retention, and citizen pride in its region?
A ONE-OF-A-KIND TERRITORY, WHERE WE HAVE BUILT A STRONG AND UNIQUE IDENTITY
Through various workshops focused on brand fundamentals—such as mission, vision, values, and the attributes and benefits of the territory—it was essential to establish a unique positioning that enhances the region’s identity.
Highlighting Its History: A Unique Territory
This land holds a historical feature older than humanity itself—the Eye of Quebec, a prestigious remnant of a meteorite impact over 217 million years ago.
The "O" in Manicouagan was strategically used to represent this astrobleme, while isolating "Manic" as a nod to the region’s hydroelectric dams, leveraging the assets that define its reputation.
Today, the territory’s brand universe carries a promise for its citizens, its culture, and its ambition.
Highlighting Its History: A Unique Territory
This land holds a historical feature older than humanity itself—the Eye of Quebec, a prestigious remnant of a meteorite impact over 217 million years ago.
The "O" in Manicouagan was strategically used to represent this astrobleme, while isolating "Manic" as a nod to the region’s hydroelectric dams, leveraging the assets that define its reputation.
Today, the territory’s brand universe carries a promise for its citizens, its culture, and its ambition.
Drag
MULTIPLE ACTIVATIONS IN THREE PHASES
The activation campaigns for the citizen and economic phases were launched between 2023 and early 2024. The tourism campaign, on the other hand, was deployed in the spring of 2024.
CITIZEN CAMPAIGN
1.5 KM² PER INHABITANT
We produced a brand film that leverages the vastness of the territory to highlight the unique ratio of land to population.
After calculations, Manicouagan offers approximately 1.5 km² of land per inhabitant. This key data point became the foundation for conceptualizing content across various platforms.
Through distinct journeys showcasing the wild, expansive nature of the region, the warm spirit of its people, and the endless opportunities Manicouagan offers, the visuals are reinforced by a powerful manifesto. The campaign culminates in a strong closing statement:
"1.5—that’s what allows us to become 1. We. Manicouagan. Land of visionaries."
We produced a brand film that leverages the vastness of the territory to highlight the unique ratio of land to population.
After calculations, Manicouagan offers approximately 1.5 km² of land per inhabitant. This key data point became the foundation for conceptualizing content across various platforms.
Through distinct journeys showcasing the wild, expansive nature of the region, the warm spirit of its people, and the endless opportunities Manicouagan offers, the visuals are reinforced by a powerful manifesto. The campaign culminates in a strong closing statement:
"1.5—that’s what allows us to become 1. We. Manicouagan. Land of visionaries."
ECONOMIC CAMPAIGN
MEETING VISIONARIES
We dive into the heart of the human and economic activities of the MRC of Manicouagan. We set out to meet this land of visionaries and bring this new brand to life. Here, the focus is on the region's economic players.
Through a 5-episode web series, hosted by Jean-Michel Peloquin (Les Expats, OuiSurf), we highlighted the wealth of resources in Manicouagan, all thanks to the people who make it thrive.
From the immigration office to the clay baths along the river, we showcased the vibrant economic fabric of the region. A promising territory for those who believe in its potential.
We dive into the heart of the human and economic activities of the MRC of Manicouagan. We set out to meet this land of visionaries and bring this new brand to life. Here, the focus is on the region's economic players.
Through a 5-episode web series, hosted by Jean-Michel Peloquin (Les Expats, OuiSurf), we highlighted the wealth of resources in Manicouagan, all thanks to the people who make it thrive.
From the immigration office to the clay baths along the river, we showcased the vibrant economic fabric of the region. A promising territory for those who believe in its potential.
Drag
Drag
TOURISM CAMPAIGN
Presented as a humorous commercial, this campaign plays on the cliché of a tourist searching for the Manic 5 dam. Through several short scenes, viewers discover all that the territory has to offer, ultimately concluding with the visit to the dam.
The campaign was launched in spring 2024.
The campaign was launched in spring 2024.
WEBSITE
We deployed the identity and activations of the three campaigns on a website.
false
Drag
MADE IN DESIGN -
Reveal your lifestyle!
BRICOMARCHÉ -
Social média & Influence
KÉRIA -
Branding + 360 Communication
TOURISM OF PARIS -
International tourism communication.
SIRHA FOOD -
Global Design + Advertising + Digital + Social + Scenography
ST REMY -
Brand platform + branding + international social media
WORLD SKILLS -
Brandcontent
OPCO 2i -
Bring together all stakeholders of the industry under one banner.
GOGUETTE -
Design + Advertising + Digital + Social
V33 _ LIBÉRON -
Branding + Advertising + Social Media
GRENOBLE ALPES -
Territorial Marketing
TOMMEE TIPPEE -
International Social Media and Influencer Strategy and Deployment.
MÉTROPOLE DE LYON – Street Sharing -
Advertising
ROUSSILHE -
Rebranding
BACARDI -
Press Relations + Influence + Social Media
KEOLIS -
Against harassment, we stand united!
VILLE DE MONTÉLIMAR -
Branding
BANDAI NAMCO -
Branding - Design System
FIGARO EMPLOI -
Brand Platform + Advertising + Media
LOXAM -
Social Media & Influence
FRENCH KIWIS -
Create and launch a new eyewear brand.
CENTAUR THEATRE -
Rebranding
SPCA MONTREAL -
Influence Campaign
TAMBOOR (Orchestra) -
Branding
KERIA – DIGITAL -
E-commerce Strategy and Production
TOQUES EN CHABLAIS -
Branding, Universe
ADHAP -
Big idea + global communication
PARIS JE T’AIME – DIGITAL -
Redesign of e-tourism website.
ZITY -
Big Idea + Social + Influence + Media
GOGUETTE – DIGITAL -
Website creation
ASSOCIATION OF COLLEGES OF QUEBEC -
Quebec Colleges Association
MADE IN DESIGN DIGITAL -
Redesign of e-commerce site
GRANDBAINS -
Naming - Branding - Concept - TV - Media - Web Marketing
CHAMPION PETFOODS -
TV, influence, and social.
ACADEMOS -
Social Media & Influence
COOLTRA -
Big idea + Advertising + Social Media + Influence
MINISTRY OF THE INTERIOR -
Sovereign digital identity
BANDAI NAMCO – DIGITAL -
Digital and e-commerce strategy
DÉCOCÉRAM -
Advertising + Social + Influence + Media
ÉDUCÉPARGNE -
Branding + TV + Social + Influence
MANIF D’ART -
Digital strategy and production
PALLADIUM -
Advertising + Asset Production
Animalis -
Employer branding
EMILE COHL -
Strategy and digital experience production.
CÔTÉ ANNEMASSE -
Bringing together merchants and local authorities under the same banner.
BIOFORCE -
Brand platform + branding + digital production
POMA -
Digital strategy
NO BOX -
Brand positioning and asset production
YELI -
Transformation + business model + naming + branding + TV + social media + web marketing
LES 3 VALLÉES -
Infinite mountains experiences
CCAQ -
Quebec is moving forward!
SANIJURA -
Strategy + Branding + Advertising + Prints
GROUPE ÉMINENCE -
Brand and product design for Eminence - Athena.
MATANIE XP -
Territorial Marketing
AUTOBERNARD.COM -
Trust Reigns!
ATLANTIC -
Atlantic Coach
MARCEL & FILS -
The best is yet to come!
SQUARE ENIX -
Rebranding and digital strategy
M Mobilités -
One M is missing.
PONTHIER -
The fruit of excellence!
DESTOCK – St Gobain -
Less is more!
SIRHA MADE -
Futuristic feed
MORZINE AVORIAZ -
Branding - Digital
CORSICATOURS -
Corsica, the real one!
M MOBILITÉS -
Branding mobility Grenoble.
GROUPE BERNARD -
Employer branding strategy and deployment.
UCLY -
Multi-school digital strategy
REPAM -
Transformation strategy.
ECAM -
Branding
LIVRADOIS FOREZ -
Territorial Marketing
VALLEY OF GASTRONOMY -
Digitize a new tourist brand.
