M MOBILITÉS

Brief

How to develop a master brand identity for all mobility offerings in the Grenoble region, capable of integrating all the brands and stakeholders of the territory?

Year

2020 - 2021

Expertises

Strategy Branding

M, THE BRAND FOR ALL MOBILITIES IN THE GRENOBLE REGION.

Since 2015, the Grenoble metropolitan area has been exploring the possibility of developing a seamless mobility service. However, with transport network managers, metropolitan services, and private stakeholders, it was complex to bring everyone together to serve the users. We implemented a participatory approach with each party in order to rethink not only the entire digital service ecosystem but also, and most importantly, the brand that would become the spokesperson for all mobilities. The unique entry point for all offerings across the extended Grenoble region: M.

CREATE AN IDENTITY, ITS CODES, AND ITS USAGES.

Position, orient, define the tone, and especially its usage rules, so that each communication service from the various mobility stakeholders follows the same codes and does not undermine the goal of establishing the brand sustainably.

MADE IN DESIGN -

Reveal your lifestyle!
Branding Advertising Social & Influence Digital Media

BRICOMARCHÉ -

Social média & Influence
Social & Influence Strategy Media

KÉRIA -

Branding + 360 Communication
Strategy Branding Advertising Social & Influence Digital

TOURISM OF PARIS -

International tourism communication.
Strategy Digital Advertising Media

SIRHA FOOD -

Global Design + Advertising + Digital + Social + Scenography
Branding Advertising Social & Influence Digital Media

ST REMY -

Brand platform + branding + international social media
Branding Advertising Social & Influence Media

WORLD SKILLS -

Brandcontent
Branding Advertising Digital Media Social & Influence

OPCO 2i -

Bring together all stakeholders of the industry under one banner.
Strategy Advertising Digital Media

GOGUETTE -

Design + Advertising + Digital + Social
Strategy Branding Advertising Digital Social & Influence

V33 _ LIBÉRON -

Branding + Advertising + Social Media
Strategy Branding Advertising Social & Influence Media

GRENOBLE ALPES -

Territorial Marketing
Strategy Branding Advertising Digital Social & Influence

TOMMEE TIPPEE -

International Social Media and Influencer Strategy and Deployment.
Strategy Social & Influence Digital Media

ROUSSILHE -

Rebranding
Strategy Branding Advertising Social & Influence

BACARDI -

Press Relations + Influence + Social Media
Strategy Social & Influence

VILLE DE MONTÉLIMAR -

Branding
Branding

BANDAI NAMCO -

Branding - Design System
Branding Social & Influence Digital

FIGARO EMPLOI -

Brand Platform + Advertising + Media
Strategy Branding Advertising Social & Influence Media

MANICOUAGAN -

Territorial Marketing
Branding Strategy Advertising Digital

LOXAM -

Social Media & Influence
Strategy Social & Influence Media

FRENCH KIWIS -

Create and launch a new eyewear brand.
Branding Social & Influence Media

CENTAUR THEATRE -

Rebranding
Branding Advertising Social & Influence Digital

SPCA MONTREAL -

Influence Campaign
Strategy Social & Influence Digital Media

TAMBOOR (Orchestra) -

Branding
Branding Social & Influence

TOQUES EN CHABLAIS -

Branding, Universe
Branding Social & Influence Advertising

ADHAP -

Big idea + global communication
Strategy Branding Advertising Digital Social & Influence

ASSOCIATION OF COLLEGES OF QUEBEC -

Quebec Colleges Association
Strategy Branding Social & Influence Advertising Media

GRANDBAINS -

Naming - Branding - Concept - TV - Media - Web Marketing
Strategy Branding Advertising Digital Media Social & Influence

ACADEMOS -

Social Media & Influence
Strategy Advertising Social & Influence Media

MINISTRY OF THE INTERIOR -

Sovereign digital identity
Strategy Branding Digital

DÉCOCÉRAM -

Advertising + Social + Influence + Media
Branding Advertising Social & Influence Digital Media

Animalis -

Employer branding
Strategy Branding Social & Influence

CÔTÉ ANNEMASSE -

Bringing together merchants and local authorities under the same banner.
Strategy Branding Advertising

BIOFORCE -

Brand platform + branding + digital production
Branding Digital

YELI -

Transformation + business model + naming + branding + TV + social media + web marketing
Strategy Branding Advertising Digital

LES 3 VALLÉES -

Infinite mountains experiences
Strategy Branding Digital

CCAQ -

Quebec is moving forward!
Branding Advertising Digital Media

SANIJURA -

Strategy + Branding + Advertising + Prints
Branding Advertising

GROUPE ÉMINENCE -

Brand and product design for Eminence - Athena.
Branding

MATANIE XP -

Territorial Marketing
Strategy Branding Advertising Digital

AUTOBERNARD.COM -

Trust Reigns!
Strategy Branding Digital

MARCEL & FILS -

The best is yet to come!
Branding

SQUARE ENIX -

Rebranding and digital strategy
Branding Digital

PONTHIER -

The fruit of excellence!
Branding

DESTOCK – St Gobain -

Less is more!
Branding Advertising

MORZINE AVORIAZ -

Branding - Digital
Branding

CORSICATOURS -

Corsica, the real one!
Strategy Branding Digital

GROUPE BERNARD -

Employer branding strategy and deployment.
Strategy Branding Digital Social & Influence Media

REPAM -

Transformation strategy.
Strategy Branding Digital

ECAM -

Branding
Branding

LIVRADOIS FOREZ -

Territorial Marketing
Strategy Branding Advertising

Our Agencies

LYON

NANTES

CANADA

SWITZERLAND

BELGIUM

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