Brief
How to design an economic and tourism attractiveness strategy for the Livradois Forez region?
Up to you!
Despite the richness and uniqueness of its heritage, the Livradois-Forez region has remained on the margins of the major tourist flows of the volcanic and thermal Auvergne. After a few flourishing years of vacationing, thermalism (La Soucheyre, Arlanc) at the end of the 19th century, and "climatism," tourism activity remained concentrated along the Vichy – Le Puy axis. A large part of the region's tourism offering is based on local know-how inherited from industrial, agricultural, and artisanal sectors: cutlery, papermaking, and agricultural productions, particularly cheese-making. We were tasked with establishing the governance methods for an attractiveness strategy, positioning, and then creating a brand with both economic and tourist purposes. We conceived its design approach, storytelling, and communication levers before developing the e-tourism system for Livradois.
CREATION OF A BRAND AND SHARED CODES
CREATION OF E-TOURISM SYSTEM
MEDIA AND DIGITAL CAMPAIGNS
Deployment of regular media campaigns. Example of a post-lockdown summer campaign targeting a local audience with an evocative concept: 'The holidays after.
MADE IN DESIGN -
Reveal your lifestyle!
BRICOMARCHÉ -
Social média & Influence
KÉRIA -
Branding + 360 Communication
TOURISM OF PARIS -
International tourism communication.
SIRHA FOOD -
Global Design + Advertising + Digital + Social + Scenography
ST REMY -
Brand platform + branding + international social media
WORLD SKILLS -
Brandcontent
OPCO 2i -
Bring together all stakeholders of the industry under one banner.
GOGUETTE -
Design + Advertising + Digital + Social
V33 _ LIBÉRON -
Branding + Advertising + Social Media
GRENOBLE ALPES -
Territorial Marketing
TOMMEE TIPPEE -
International Social Media and Influencer Strategy and Deployment.
MÉTROPOLE DE LYON – Street Sharing -
Advertising
ROUSSILHE -
Rebranding
BACARDI -
Press Relations + Influence + Social Media
KEOLIS -
Against harassment, we stand united!
VILLE DE MONTÉLIMAR -
Branding
BANDAI NAMCO -
Branding - Design System
FIGARO EMPLOI -
Brand Platform + Advertising + Media
MANICOUAGAN -
Territorial Marketing
LOXAM -
Social Media & Influence
FRENCH KIWIS -
Create and launch a new eyewear brand.
CENTAUR THEATRE -
Rebranding
SPCA MONTREAL -
Influence Campaign
TAMBOOR (Orchestra) -
Branding
TOQUES EN CHABLAIS -
Branding, Universe
ADHAP -
Big idea + global communication
ZITY -
Big Idea + Social + Influence + Media
ASSOCIATION OF COLLEGES OF QUEBEC -
Quebec Colleges Association
GRANDBAINS -
Naming - Branding - Concept - TV - Media - Web Marketing
CHAMPION PETFOODS -
TV, influence, and social.
ACADEMOS -
Social Media & Influence
COOLTRA -
Big idea + Advertising + Social Media + Influence
MINISTRY OF THE INTERIOR -
Sovereign digital identity
DÉCOCÉRAM -
Advertising + Social + Influence + Media
ÉDUCÉPARGNE -
Branding + TV + Social + Influence
PALLADIUM -
Advertising + Asset Production
Animalis -
Employer branding
CÔTÉ ANNEMASSE -
Bringing together merchants and local authorities under the same banner.
BIOFORCE -
Brand platform + branding + digital production
NO BOX -
Brand positioning and asset production
YELI -
Transformation + business model + naming + branding + TV + social media + web marketing
LES 3 VALLÉES -
Infinite mountains experiences
CCAQ -
Quebec is moving forward!
SANIJURA -
Strategy + Branding + Advertising + Prints
GROUPE ÉMINENCE -
Brand and product design for Eminence - Athena.
MATANIE XP -
Territorial Marketing
AUTOBERNARD.COM -
Trust Reigns!
ATLANTIC -
Atlantic Coach
MARCEL & FILS -
The best is yet to come!
SQUARE ENIX -
Rebranding and digital strategy
M Mobilités -
One M is missing.
PONTHIER -
The fruit of excellence!
DESTOCK – St Gobain -
Less is more!
SIRHA MADE -
Futuristic feed
MORZINE AVORIAZ -
Branding - Digital
CORSICATOURS -
Corsica, the real one!
M MOBILITÉS -
Branding mobility Grenoble.
GROUPE BERNARD -
Employer branding strategy and deployment.
REPAM -
Transformation strategy.
ECAM -
Branding
