Marketing at the Heart of the Mountains
Les 3 Vallées is simultaneously an association, an organization, a territorial reality, and a ski domain. Traditionally, it has been presented to the world as a ski area that brings together multiple resorts under one umbrella. However, in-depth research, insight analysis, and social listening reveal that customers and prospects perceive the 3 Vallées as a complete destination—a unified experience offering accommodations, ski passes, activities, and more.
Given this perception, how can we redefine the customer journey and structure the offerings to deliver a seamless experience? The goal is to establish "Les 3 Vallées" as the ultimate gateway to the region, ensuring a cohesive and immersive experience for every visitor.
Given this perception, how can we redefine the customer journey and structure the offerings to deliver a seamless experience? The goal is to establish "Les 3 Vallées" as the ultimate gateway to the region, ensuring a cohesive and immersive experience for every visitor.
From a Ski Area to a True Destination
To redefine the brand’s role and positioning, we led multiple initiatives: insights and e-reputation analysis, interviews, and workshops with key economic and tourism stakeholders. Our goal was to clarify the brand’s purpose for all involved before moving into creative and operational phases.
Two fundamental questions guided our approach:
1. What role and value does the Les 3 Vallées brand bring in relation to the territory and its individual resort brands?
2. How can we evolve it from a ski domain into a true destination, with its own services and tools?
Two fundamental questions guided our approach:
1. What role and value does the Les 3 Vallées brand bring in relation to the territory and its individual resort brands?
2. How can we evolve it from a ski domain into a true destination, with its own services and tools?
INFINITE MOUNTAINS EXPERIENCES
Supporting the evolution of the website over several years
Brand content and SEO
The 3 Vallées magazine is an effective tool in the client's content marketing strategy. We regularly provide graphic and ergonomic enhancements.
User journey and usage of the mobile app.
The 3 Vallées mobile app needed to evolve towards a clearer interface and smoother navigation. Keeping technical constraints in mind, we carried out a redesign. We rethought the information access system, updated the graphic identity, implemented user onboarding tutorials, and provided space for advertisements and sponsorships...
Event digital strategies
We support Les 3 Vallées through their various key communication events. For example, the ENDURO, a key moment in the life of the destination. In 2020, the Enduro features a brand new website. The registration phases and the display of results are more visible. The Hula Hoop branding takes a prominent place, and the concept explanations are more concise and clear.
The redesign project
How to assert the brand Les 3 Vallées as the world reference resort through its website?
Our approach: transitioning from the expression of a functional resort to a true destination capable of offering an infinite range of digital experiences.
Our approach: transitioning from the expression of a functional resort to a true destination capable of offering an infinite range of digital experiences.
MADE IN DESIGN -
Reveal your lifestyle!
BRICOMARCHÉ -
Social média & Influence
KÉRIA -
Branding + 360 Communication
TOURISM OF PARIS -
International tourism communication.
SIRHA FOOD -
Global Design + Advertising + Digital + Social + Scenography
ST REMY -
Brand platform + branding + international social media
WORLD SKILLS -
Brandcontent
OPCO 2i -
Bring together all stakeholders of the industry under one banner.
GOGUETTE -
Design + Advertising + Digital + Social
V33 _ LIBÉRON -
Branding + Advertising + Social Media
GRENOBLE ALPES -
Territorial Marketing
TOMMEE TIPPEE -
International Social Media and Influencer Strategy and Deployment.
ROUSSILHE -
Rebranding
BACARDI -
Press Relations + Influence + Social Media
VILLE DE MONTÉLIMAR -
Branding
BANDAI NAMCO -
Branding - Design System
FIGARO EMPLOI -
Brand Platform + Advertising + Media
MANICOUAGAN -
Territorial Marketing
LOXAM -
Social Media & Influence
FRENCH KIWIS -
Create and launch a new eyewear brand.
CENTAUR THEATRE -
Rebranding
SPCA MONTREAL -
Influence Campaign
TAMBOOR (Orchestra) -
Branding
KERIA – DIGITAL -
E-commerce Strategy and Production
TOQUES EN CHABLAIS -
Branding, Universe
ADHAP -
Big idea + global communication
PARIS JE T’AIME – DIGITAL -
Redesign of e-tourism website.
GOGUETTE – DIGITAL -
Website creation
ASSOCIATION OF COLLEGES OF QUEBEC -
Quebec Colleges Association
MADE IN DESIGN DIGITAL -
Redesign of e-commerce site
GRANDBAINS -
Naming - Branding - Concept - TV - Media - Web Marketing
ACADEMOS -
Social Media & Influence
MINISTRY OF THE INTERIOR -
Sovereign digital identity
BANDAI NAMCO – DIGITAL -
Digital and e-commerce strategy
DÉCOCÉRAM -
Advertising + Social + Influence + Media
MANIF D’ART -
Digital strategy and production
Animalis -
Employer branding
EMILE COHL -
Strategy and digital experience production.
CÔTÉ ANNEMASSE -
Bringing together merchants and local authorities under the same banner.
BIOFORCE -
Brand platform + branding + digital production
POMA -
Digital strategy
YELI -
Transformation + business model + naming + branding + TV + social media + web marketing
CCAQ -
Quebec is moving forward!
SANIJURA -
Strategy + Branding + Advertising + Prints
GROUPE ÉMINENCE -
Brand and product design for Eminence - Athena.
MATANIE XP -
Territorial Marketing
AUTOBERNARD.COM -
Trust Reigns!
MARCEL & FILS -
The best is yet to come!
SQUARE ENIX -
Rebranding and digital strategy
PONTHIER -
The fruit of excellence!
DESTOCK – St Gobain -
Less is more!
MORZINE AVORIAZ -
Branding - Digital
CORSICATOURS -
Corsica, the real one!
M MOBILITÉS -
Branding mobility Grenoble.
GROUPE BERNARD -
Employer branding strategy and deployment.
UCLY -
Multi-school digital strategy
REPAM -
Transformation strategy.
ECAM -
Branding
LIVRADOIS FOREZ -
Territorial Marketing
VALLEY OF GASTRONOMY -
Digitize a new tourist brand.
