Brief
How to deploy an engaged, engaging, and participatory campaign around the issue of harassment in public transportation in Lyon?
We stand united!
Sytral and Keolis decided to relaunch a communication campaign against sexist harassment on Lyon's public transport. The goal: to mobilize passengers on the network to "stand united against harassment in public transport and deter any aggressive behavior." The campaign unfolded in several phases. The first phase involved raising awareness through network media (including posters). The second phase was a phygital one, encouraging people to participate in the campaign and share their experiences using the hashtag "On fait Bloc." The highlight of this awareness campaign was a major event on March 8th, International Women's Day.
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Call for Testimonials
Because nothing is more powerful in prevention campaigns than highlighting real-life experiences, we launched a call for testimonials through social media. Responses were then shared across the network's various channels.
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MADE IN DESIGN -
Reveal your lifestyle!
KÉRIA -
Branding + 360 Communication
TOURISM OF PARIS -
International tourism communication.
SIRHA FOOD -
Global Design + Advertising + Digital + Social + Scenography
ST REMY -
Brand platform + branding + international social media
WORLD SKILLS -
Brandcontent
OPCO 2i -
Bring together all stakeholders of the industry under one banner.
GOGUETTE -
Design + Advertising + Digital + Social
V33 _ LIBÉRON -
Branding + Advertising + Social Media
GRENOBLE ALPES -
Territorial Marketing
MÉTROPOLE DE LYON – Street Sharing -
Advertising
ROUSSILHE -
Rebranding
FIGARO EMPLOI -
Brand Platform + Advertising + Media
MANICOUAGAN -
Territorial Marketing
CENTAUR THEATRE -
Rebranding
TOQUES EN CHABLAIS -
Branding, Universe
ADHAP -
Big idea + global communication
ZITY -
Big Idea + Social + Influence + Media
ASSOCIATION OF COLLEGES OF QUEBEC -
Quebec Colleges Association
GRANDBAINS -
Naming - Branding - Concept - TV - Media - Web Marketing
CHAMPION PETFOODS -
TV, influence, and social.
ACADEMOS -
Social Media & Influence
COOLTRA -
Big idea + Advertising + Social Media + Influence
DÉCOCÉRAM -
Advertising + Social + Influence + Media
ÉDUCÉPARGNE -
Branding + TV + Social + Influence
PALLADIUM -
Advertising + Asset Production
CÔTÉ ANNEMASSE -
Bringing together merchants and local authorities under the same banner.
NO BOX -
Brand positioning and asset production
YELI -
Transformation + business model + naming + branding + TV + social media + web marketing
CCAQ -
Quebec is moving forward!
SANIJURA -
Strategy + Branding + Advertising + Prints
MATANIE XP -
Territorial Marketing
ATLANTIC -
Atlantic Coach
M Mobilités -
One M is missing.
DESTOCK – St Gobain -
Less is more!
SIRHA MADE -
Futuristic feed
LIVRADOIS FOREZ -
Territorial Marketing
