Brief
How to support the transformation of a centennial group in its employer branding challenges?
Claiming its family values through a new employer branding approach!
The Bernard Group, the leading distributor of industrial vehicles and the second-largest automotive distributor in France, is a major player in the automotive and industrial vehicle distribution industry in France. In a few figures, the Bernard Group has 95 points of sale, 2,500 employees, 11 automotive brands and 3 industrial vehicle brands, with a turnover of 1.4 billion euros... The Bernard Group approached us to completely rethink its communication strategy. The goal was to get ahead during a time of transformation in consumer purchasing behavior. Here's what we did:
> Rethought the brand strategy
> Defined a new brand architecture
> Created a new commercial brand
> Developed a new digital strategy
> Rethought the employer brand
> Structured a media and social media response
> Rethought the brand strategy
> Defined a new brand architecture
> Created a new commercial brand
> Developed a new digital strategy
> Rethought the employer brand
> Structured a media and social media response
CASE STUDIES
BRANDING
As part of our collaborative workshops, we worked with the entire group to define a new culture and brand platform for the Group. This included a complete overhaul of the brand identity and digital tools.
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PRODUCTION OF MANIFESTO FILM
CREATION OF THE CORPORATE WEBSITE WITH AN EMPLOYER BRANDING FOCUS
CONTENT AND ACQUISITION STRATEGY
Manage the group's networks daily with a focus on talent acquisition.
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Results
+ 1350 %
of applications
+ 35%
of users on the website
+ 45 %
of audience on the website
