ÉDUCÉPARGNE
Brief
How, following the creation of a new brand and its tools by the agency, can a large-scale brand awareness campaign be deployed across various channels in Quebec?
WE'RE HERE TO CLEAR THINGS UP FOR YOU!
As every year in Quebec, Savings Month kicked off on October 1st. The campaign created by the advertising agency Hula Hoop for Educ Epargne aimed to be lighthearted and humorous in order to reach as wide an audience as possible. Particularly targeting those who are unfamiliar with or not fully aware of the key savings issues essential to North American life. Driven by a simple insight—the fact that people are often lost in an increasingly complex maze of savings options and methods—the campaign unfolds smoothly through two films, a photoshoot, and highly targeted media and content strategies.
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A POWERFUL DEPLOYMENT PLAN
The objectives of this campaign were high from Educ Épargne, and we thus developed a powerful multichannel plan combining brand awareness, acquisition, and web marketing, with results that met expectations.
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CAMPAIGN RANKED IN THE TOP 10 CAMPAIGNS IN QUEBEC!
5 M
impressions
60 K
clicks on the website
12 K
participants in the contest!
MADE IN DESIGN -
Reveal your lifestyle!
BRICOMARCHÉ -
Social média & Influence
KÉRIA -
Branding + 360 Communication
TOURISM OF PARIS -
International tourism communication.
SIRHA FOOD -
Global Design + Advertising + Digital + Social + Scenography
ST REMY -
Brand platform + branding + international social media
WORLD SKILLS -
Brandcontent
OPCO 2i -
Bring together all stakeholders of the industry under one banner.
GOGUETTE -
Design + Advertising + Digital + Social
V33 _ LIBÉRON -
Branding + Advertising + Social Media
GRENOBLE ALPES -
Territorial Marketing
TOMMEE TIPPEE -
International Social Media and Influencer Strategy and Deployment.
MÉTROPOLE DE LYON – Street Sharing -
Advertising
ROUSSILHE -
Rebranding
KEOLIS -
Against harassment, we stand united!
FIGARO EMPLOI -
Brand Platform + Advertising + Media
MANICOUAGAN -
Territorial Marketing
LOXAM -
Social Media & Influence
FRENCH KIWIS -
Create and launch a new eyewear brand.
CENTAUR THEATRE -
Rebranding
SPCA MONTREAL -
Influence Campaign
TOQUES EN CHABLAIS -
Branding, Universe
ADHAP -
Big idea + global communication
ZITY -
Big Idea + Social + Influence + Media
ASSOCIATION OF COLLEGES OF QUEBEC -
Quebec Colleges Association
MADE IN DESIGN DIGITAL -
Redesign of e-commerce site
GRANDBAINS -
Naming - Branding - Concept - TV - Media - Web Marketing
CHAMPION PETFOODS -
TV, influence, and social.
ACADEMOS -
Social Media & Influence
COOLTRA -
Big idea + Advertising + Social Media + Influence
DÉCOCÉRAM -
Advertising + Social + Influence + Media
PALLADIUM -
Advertising + Asset Production
CÔTÉ ANNEMASSE -
Bringing together merchants and local authorities under the same banner.
NO BOX -
Brand positioning and asset production
YELI -
Transformation + business model + naming + branding + TV + social media + web marketing
CCAQ -
Quebec is moving forward!
SANIJURA -
Strategy + Branding + Advertising + Prints
MATANIE XP -
Territorial Marketing
ATLANTIC -
Atlantic Coach
M Mobilités -
One M is missing.
DESTOCK – St Gobain -
Less is more!
SIRHA MADE -
Futuristic feed
GROUPE BERNARD -
Employer branding strategy and deployment.
LIVRADOIS FOREZ -
Territorial Marketing
