Brief
How to structure a new network brand around a new brand platform and effective acquisition levers?
You set the tone!
Hula-Hoop was commissioned by the Saint-Gobain group to develop a communication and deployment strategy for its brand Décocéram. Responsible for the overall strategy and activation methods, we first reimagined the global communication concept, brand platform, and editorial guidelines.
This led to Carrément moi!—a concept that emphasizes the personalization of both the offer and service while adapting to all content formats and operational marketing initiatives: media buying, social media & community management, print, operational marketing, and more.
Several concepts have enriched this long-term collaboration.
This led to Carrément moi!—a concept that emphasizes the personalization of both the offer and service while adapting to all content formats and operational marketing initiatives: media buying, social media & community management, print, operational marketing, and more.
Several concepts have enriched this long-term collaboration.
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Catalog production
A true brand of interior design inspiration, we created a collection process through the brand’s four annual catalogs, designed in a magazine-style format. We defined an editorial charter and now oversee the daily writing, shooting, and digital execution of the various catalogs.
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Deploying Multi-Local Media Campaigns
With the dual objective of brand awareness and acquisition—leveraging press, segmented TV, social ads, acquisition, and relationship strategies—we designed and managed the brand’s various performance channels through a multi-local media strategy. This approach is based on identifying each store’s catchment area and analyzing socio-demographic data.
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Media Results
18 M
qualified contacts
135 K
Clicks on campaigns
90 K
unique visitors on the brand's website
Brand content
With the goal of raising the Décocéram brand's visibility on social media, generating closeness and added value, we developed a content strategy through a dedicated digital magazine. Digital production, editorial board, content curation, writing, integration, and media promotion— we were responsible for the entire management of this magazine's content.
Social Media Strategy
In collaboration with the Décocéram teams, we developed a multi-local social media strategy, the editorial guidelines, designed community response strategies, and produced regular content to ensure visibility across various platforms for the Décocéram brand. On the agenda: Facebook, Instagram, Houzz, Pinterest.
Social media results
x 10
mentions
x 30
Number of fans
x 15
Number of interactions
KRYS -
Social media and influencer strategy
MADE IN DESIGN -
Reveal your lifestyle!
BRICOMARCHÉ -
Social média & Influence
KÉRIA -
Branding + 360 Communication
TOURISM OF PARIS -
International tourism communication.
SIRHA FOOD -
Global Design + Advertising + Digital + Social + Scenography
ST REMY -
Brand platform + branding + international social media
WORLD SKILLS -
Brandcontent
OPCO 2i -
Bring together all stakeholders of the industry under one banner.
GOGUETTE -
Design + Advertising + Digital + Social
V33 _ LIBÉRON -
Branding + Advertising + Social Media
GRENOBLE ALPES -
Territorial Marketing
TOMMEE TIPPEE -
International Social Media and Influencer Strategy and Deployment.
MÉTROPOLE DE LYON – Street Sharing -
Advertising
ROUSSILHE -
Rebranding
BACARDI -
Press Relations + Influence + Social Media
KEOLIS -
Against harassment, we stand united!
VILLE DE MONTÉLIMAR -
Branding
BANDAI NAMCO -
Branding - Design System
FIGARO EMPLOI -
Brand Platform + Advertising + Media
MANICOUAGAN -
Territorial Marketing
LOXAM -
Social Media & Influence
FRENCH KIWIS -
Create and launch a new eyewear brand.
CENTAUR THEATRE -
Rebranding
SPCA MONTREAL -
Influence Campaign
TAMBOOR (Orchestra) -
Branding
KERIA – DIGITAL -
E-commerce Strategy and Production
TOQUES EN CHABLAIS -
Branding, Universe
ADHAP -
Big idea + global communication
PARIS JE T’AIME – DIGITAL -
Redesign of e-tourism website.
ZITY -
Big Idea + Social + Influence + Media
GOGUETTE – DIGITAL -
Website creation
ASSOCIATION OF COLLEGES OF QUEBEC -
Quebec Colleges Association
MADE IN DESIGN DIGITAL -
Redesign of e-commerce site
GRANDBAINS -
Naming - Branding - Concept - TV - Media - Web Marketing
CHAMPION PETFOODS -
TV, influence, and social.
ACADEMOS -
Social Media & Influence
COOLTRA -
Big idea + Advertising + Social Media + Influence
MINISTRY OF THE INTERIOR -
Sovereign digital identity
BANDAI NAMCO – DIGITAL -
Digital and e-commerce strategy
ÉDUCÉPARGNE -
Branding + TV + Social + Influence
MANIF D’ART -
Digital strategy and production
PALLADIUM -
Advertising + Asset Production
Animalis -
Employer branding
EMILE COHL -
Strategy and digital experience production.
CÔTÉ ANNEMASSE -
Bringing together merchants and local authorities under the same banner.
BIOFORCE -
Brand platform + branding + digital production
POMA -
Digital strategy
NO BOX -
Brand positioning and asset production
YELI -
Transformation + business model + naming + branding + TV + social media + web marketing
LES 3 VALLÉES -
Infinite mountains experiences
CCAQ -
Quebec is moving forward!
SANIJURA -
Strategy + Branding + Advertising + Prints
GROUPE ÉMINENCE -
Brand and product design for Eminence - Athena.
MATANIE XP -
Territorial Marketing
AUTOBERNARD.COM -
Trust Reigns!
ATLANTIC -
Atlantic Coach
MARCEL & FILS -
The best is yet to come!
SQUARE ENIX -
Rebranding and digital strategy
M Mobilités -
One M is missing.
PONTHIER -
The fruit of excellence!
DESTOCK – St Gobain -
Less is more!
SIRHA MADE -
Futuristic feed
MORZINE AVORIAZ -
Branding - Digital
CORSICATOURS -
Corsica, the real one!
M MOBILITÉS -
Branding mobility Grenoble.
GROUPE BERNARD -
Employer branding strategy and deployment.
UCLY -
Multi-school digital strategy
REPAM -
Transformation strategy.
ECAM -
Branding
LIVRADOIS FOREZ -
Territorial Marketing
VALLEY OF GASTRONOMY -
Digitize a new tourist brand.
