Brief
How to introduce an international soft mobility brand in France?
FREEDOM, AGILITY, MOBILITY!
Founded in 2016 in Barcelona, Cooltra offers scooter and bike rentals by the hour, day, or month, based on the transportation needs of each individual. It positions itself as the European leader with its own fleet, uninterrupted customer service, and the ambition to contribute actively to a more peaceful urban life for all users.
After Spain, the brand successfully expanded to Portugal and Italy. To continue its European growth, Cooltra enlisted Hula Hoop to support its launch in France. The result: Regular large-scale campaigns that reach one in two Parisians.
After Spain, the brand successfully expanded to Portugal and Italy. To continue its European growth, Cooltra enlisted Hula Hoop to support its launch in France. The result: Regular large-scale campaigns that reach one in two Parisians.
Founded in 2016 in Barcelona, Cooltra offers scooter and bike rentals by the hour, day, or month, based on the transportation needs of each individual. It positions itself as the European leader with its own fleet, uninterrupted customer service, and the ambition to contribute actively to a more peaceful urban life for all users.
After Spain, the brand successfully expanded to Portugal and Italy. To continue its European growth, Cooltra enlisted Hula Hoop to support its launch in France. The result: Regular large-scale campaigns that reach one in two Parisians.
After Spain, the brand successfully expanded to Portugal and Italy. To continue its European growth, Cooltra enlisted Hula Hoop to support its launch in France. The result: Regular large-scale campaigns that reach one in two Parisians.
Campaign Launch Results
8
Frequency rate by target
520 K
outdoor spots in 3 weeks
89,5 M
contacts over 3 weeks
MADE IN DESIGN -
Reveal your lifestyle!
KÉRIA -
Branding + 360 Communication
TOURISM OF PARIS -
International tourism communication.
SIRHA FOOD -
Global Design + Advertising + Digital + Social + Scenography
ST REMY -
Brand platform + branding + international social media
WORLD SKILLS -
Brandcontent
OPCO 2i -
Bring together all stakeholders of the industry under one banner.
GOGUETTE -
Design + Advertising + Digital + Social
V33 _ LIBÉRON -
Branding + Advertising + Social Media
GRENOBLE ALPES -
Territorial Marketing
MÉTROPOLE DE LYON – Street Sharing -
Advertising
ROUSSILHE -
Rebranding
KEOLIS -
Against harassment, we stand united!
FIGARO EMPLOI -
Brand Platform + Advertising + Media
MANICOUAGAN -
Territorial Marketing
CENTAUR THEATRE -
Rebranding
TOQUES EN CHABLAIS -
Branding, Universe
ADHAP -
Big idea + global communication
ZITY -
Big Idea + Social + Influence + Media
ASSOCIATION OF COLLEGES OF QUEBEC -
Quebec Colleges Association
GRANDBAINS -
Naming - Branding - Concept - TV - Media - Web Marketing
CHAMPION PETFOODS -
TV, influence, and social.
ACADEMOS -
Social Media & Influence
DÉCOCÉRAM -
Advertising + Social + Influence + Media
ÉDUCÉPARGNE -
Branding + TV + Social + Influence
PALLADIUM -
Advertising + Asset Production
CÔTÉ ANNEMASSE -
Bringing together merchants and local authorities under the same banner.
NO BOX -
Brand positioning and asset production
YELI -
Transformation + business model + naming + branding + TV + social media + web marketing
CCAQ -
Quebec is moving forward!
SANIJURA -
Strategy + Branding + Advertising + Prints
MATANIE XP -
Territorial Marketing
ATLANTIC -
Atlantic Coach
M Mobilités -
One M is missing.
DESTOCK – St Gobain -
Less is more!
SIRHA MADE -
Futuristic feed
LIVRADOIS FOREZ -
Territorial Marketing
