CHAMPION PETFOODS
Brief
How to establish and make two premium pet food brands, recognized in Canada, emerge among a target audience of French consumers and distributors?
A brand awareness and acquisition strategy deployed across the European territory.
Champion Petfoods is a Canadian group specializing in premium pet food for dogs and cats, owning the brands ORIJEN and ACANA. We work daily for both brands, implementing highly targeted content strategies aimed at pet owners. Our global plans combine content creation, community management, influencer campaigns, and media planning to ensure a presence both digitally and on TV in the French market. All the content produced for the brands is adapted into multiple languages for deployment across their entire EMEA network.
TV campaigns and media strategy.
Media campaigns deployed over 6 months on TF1 and YouTube to reach dog and cat owners.
Content Strategy
Definition of content and social media strategy, creation of editorial calendars, development of the EMEA visual guidelines, production of all assets (films, photos, motion graphics, games...), and management of the social media accounts for both brands (Facebook, Instagram, YouTube).
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INFLUENCE
In order to boost brand awareness and sales, we establish partnerships with micro and macro-influencers to leverage their visibility and their ability to influence target audiences: unboxing, contests, product placement...
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Résultats
6
After six months
32,5
million impressions
+ 6000
Followers
KRYS -
Social media and influencer strategy
MADE IN DESIGN -
Reveal your lifestyle!
BRICOMARCHÉ -
Social média & Influence
KÉRIA -
Branding + 360 Communication
TOURISM OF PARIS -
International tourism communication.
SIRHA FOOD -
Global Design + Advertising + Digital + Social + Scenography
ST REMY -
Brand platform + branding + international social media
WORLD SKILLS -
Brandcontent
OPCO 2i -
Bring together all stakeholders of the industry under one banner.
GOGUETTE -
Design + Advertising + Digital + Social
V33 _ LIBÉRON -
Branding + Advertising + Social Media
GRENOBLE ALPES -
Territorial Marketing
TOMMEE TIPPEE -
International Social Media and Influencer Strategy and Deployment.
MÉTROPOLE DE LYON – Street Sharing -
Advertising
ROUSSILHE -
Rebranding
BACARDI -
Press Relations + Influence + Social Media
KEOLIS -
Against harassment, we stand united!
BANDAI NAMCO -
Branding - Design System
FIGARO EMPLOI -
Brand Platform + Advertising + Media
MANICOUAGAN -
Territorial Marketing
LOXAM -
Social Media & Influence
FRENCH KIWIS -
Create and launch a new eyewear brand.
CENTAUR THEATRE -
Rebranding
SPCA MONTREAL -
Influence Campaign
TAMBOOR (Orchestra) -
Branding
TOQUES EN CHABLAIS -
Branding, Universe
ADHAP -
Big idea + global communication
ZITY -
Big Idea + Social + Influence + Media
ASSOCIATION OF COLLEGES OF QUEBEC -
Quebec Colleges Association
MADE IN DESIGN DIGITAL -
Redesign of e-commerce site
GRANDBAINS -
Naming - Branding - Concept - TV - Media - Web Marketing
ACADEMOS -
Social Media & Influence
COOLTRA -
Big idea + Advertising + Social Media + Influence
DÉCOCÉRAM -
Advertising + Social + Influence + Media
ÉDUCÉPARGNE -
Branding + TV + Social + Influence
PALLADIUM -
Advertising + Asset Production
Animalis -
Employer branding
CÔTÉ ANNEMASSE -
Bringing together merchants and local authorities under the same banner.
NO BOX -
Brand positioning and asset production
YELI -
Transformation + business model + naming + branding + TV + social media + web marketing
CCAQ -
Quebec is moving forward!
SANIJURA -
Strategy + Branding + Advertising + Prints
MATANIE XP -
Territorial Marketing
ATLANTIC -
Atlantic Coach
M Mobilités -
One M is missing.
DESTOCK – St Gobain -
Less is more!
SIRHA MADE -
Futuristic feed
GROUPE BERNARD -
Employer branding strategy and deployment.
LIVRADOIS FOREZ -
Territorial Marketing
