CCAQ
Brief
Rethink the brand identity, redesign its website, and provide performance levers to the second-largest economic force in Quebec.
The CCAQ is a non-profit organization representing 890 dealerships, 98% of which are located in Quebec. It offers a variety of services such as CarXpert (bodywork service), vehicle and heavy truck sales, Ultra (credit advisory service), and, most importantly, legal advisory services in case of disputes.
The automotive industry is the second-largest economic force in Quebec. As it celebrates its 75th anniversary, the Corporation des Concessionnaires Automobiles du Québec (CCAQ) is modernizing its image to reflect its powerful scope and continue fulfilling its mission effectively.
To assert and modernize this reputation, Hula Hoop is working with the CCAQ to revamp its identity and communication materials.
To assert and modernize this reputation, Hula Hoop is working with the CCAQ to revamp its identity and communication materials.
Positioning and Rebranding
Positioning and brand platform, new logo and graphic universe, complete toolkit, new website, brand film: all elements developed by the advertising agency Hula Hoop to help the CCAQ achieve its mission.
Rebranding
Creation of a new identity that is both contemporary and versatile, embodying the excellence and innovation that characterize the automotive industry.
Drag
Manifesto film
Bringing people closer, shortening distances.
DIGITAL PRODUCTION
DIGITAL PRODUCTION
Modernize the digital identity.
Capitalize on the strong design of a structured website and on animation and transition technologies.
Reorganize access to content & simplify reading.
In order to facilitate the understanding and prioritization of information.
A new version of the site offering true cross-functionality with content suggestions – chosen or similar, and animations for content appearance to streamline reading.
A new version of the site offering true cross-functionality with content suggestions – chosen or similar, and animations for content appearance to streamline reading.
INCREASE VISIBILITY
In parallel with the work on the site’s structure and content plan, the richness of the site will be its strength for natural search engine optimization. In short, a "SEO Friendly" setup.
MADE IN DESIGN -
Reveal your lifestyle!
BRICOMARCHÉ -
Social média & Influence
KÉRIA -
Branding + 360 Communication
TOURISM OF PARIS -
International tourism communication.
SIRHA FOOD -
Global Design + Advertising + Digital + Social + Scenography
ST REMY -
Brand platform + branding + international social media
WORLD SKILLS -
Brandcontent
OPCO 2i -
Bring together all stakeholders of the industry under one banner.
GOGUETTE -
Design + Advertising + Digital + Social
V33 _ LIBÉRON -
Branding + Advertising + Social Media
GRENOBLE ALPES -
Territorial Marketing
TOMMEE TIPPEE -
International Social Media and Influencer Strategy and Deployment.
MÉTROPOLE DE LYON – Street Sharing -
Advertising
ROUSSILHE -
Rebranding
KEOLIS -
Against harassment, we stand united!
VILLE DE MONTÉLIMAR -
Branding
BANDAI NAMCO -
Branding - Design System
FIGARO EMPLOI -
Brand Platform + Advertising + Media
MANICOUAGAN -
Territorial Marketing
LOXAM -
Social Media & Influence
FRENCH KIWIS -
Create and launch a new eyewear brand.
CENTAUR THEATRE -
Rebranding
SPCA MONTREAL -
Influence Campaign
TAMBOOR (Orchestra) -
Branding
KERIA – DIGITAL -
E-commerce Strategy and Production
TOQUES EN CHABLAIS -
Branding, Universe
ADHAP -
Big idea + global communication
PARIS JE T’AIME – DIGITAL -
Redesign of e-tourism website.
ZITY -
Big Idea + Social + Influence + Media
GOGUETTE – DIGITAL -
Website creation
ASSOCIATION OF COLLEGES OF QUEBEC -
Quebec Colleges Association
MADE IN DESIGN DIGITAL -
Redesign of e-commerce site
GRANDBAINS -
Naming - Branding - Concept - TV - Media - Web Marketing
CHAMPION PETFOODS -
TV, influence, and social.
ACADEMOS -
Social Media & Influence
COOLTRA -
Big idea + Advertising + Social Media + Influence
MINISTRY OF THE INTERIOR -
Sovereign digital identity
BANDAI NAMCO – DIGITAL -
Digital and e-commerce strategy
DÉCOCÉRAM -
Advertising + Social + Influence + Media
ÉDUCÉPARGNE -
Branding + TV + Social + Influence
MANIF D’ART -
Digital strategy and production
PALLADIUM -
Advertising + Asset Production
Animalis -
Employer branding
EMILE COHL -
Strategy and digital experience production.
CÔTÉ ANNEMASSE -
Bringing together merchants and local authorities under the same banner.
BIOFORCE -
Brand platform + branding + digital production
POMA -
Digital strategy
NO BOX -
Brand positioning and asset production
YELI -
Transformation + business model + naming + branding + TV + social media + web marketing
LES 3 VALLÉES -
Infinite mountains experiences
SANIJURA -
Strategy + Branding + Advertising + Prints
GROUPE ÉMINENCE -
Brand and product design for Eminence - Athena.
MATANIE XP -
Territorial Marketing
AUTOBERNARD.COM -
Trust Reigns!
ATLANTIC -
Atlantic Coach
MARCEL & FILS -
The best is yet to come!
SQUARE ENIX -
Rebranding and digital strategy
M Mobilités -
One M is missing.
PONTHIER -
The fruit of excellence!
DESTOCK – St Gobain -
Less is more!
SIRHA MADE -
Futuristic feed
MORZINE AVORIAZ -
Branding - Digital
CORSICATOURS -
Corsica, the real one!
M MOBILITÉS -
Branding mobility Grenoble.
GROUPE BERNARD -
Employer branding strategy and deployment.
UCLY -
Multi-school digital strategy
REPAM -
Transformation strategy.
ECAM -
Branding
LIVRADOIS FOREZ -
Territorial Marketing
VALLEY OF GASTRONOMY -
Digitize a new tourist brand.
