BRICOMARCHÉ

Brief

How to evolve the editorial line and social media management of the Bricomarché brand on a national and multi-local scale?

Year

2018-2024

Expertises

Social & Influence Strategy Media

Annual social media strategy and support

Hula Hoop has been supporting Bricomarché, part of the Les Mousquetaires group, since 2017 with all their social media challenges.

CHALLENGE
How to increase brand awareness and highlight in-store and online promotions for over 650 stores?

A comprehensive social media strategy:

Seasonal content strategy
Community management on social media
Customer service and support
Contest activations
Activation of Facebook, Instagram, and Pinterest communities
Influencer strategy
Live shopping
...

Influence strategy

Example of an operation:
In April 2020, the sudden closure of stores prompted us to create an engaging and service-oriented format for the community. We set up weekly Facebook live sessions with micro-influencers covering DIY topics (Seb Bricole) and gardening (Tom le jardinier):

45 Facebook lives
1.9 million people reached
7,000 likes, comments, and shares

Live Shopping


In October 2021, we took it a step further by organizing Bricomarché's first live shopping event, featuring a Bricomarché product manager and Mister Walt, a well-known influencer in the DIY world.

"We are at the heart of a new transformation in the use of social media. The humanization of online sales by combining influence and live video."

Cas d'Or Social Media 2021 - Best Shopping Campaign Award
Cas d'Or Social Media 2021 - Live Award

KRYS -

Social media and influencer strategy
Social & Influence

MADE IN DESIGN -

Reveal your lifestyle!
Branding Advertising Social & Influence Digital Media

KÉRIA -

Branding + 360 Communication
Strategy Branding Advertising Social & Influence Digital

TOURISM OF PARIS -

International tourism communication.
Strategy Digital Advertising Media

SIRHA FOOD -

Global Design + Advertising + Digital + Social + Scenography
Branding Advertising Social & Influence Digital Media

ST REMY -

Brand platform + branding + international social media
Branding Advertising Social & Influence Media

WORLD SKILLS -

Brandcontent
Branding Advertising Digital Media Social & Influence

OPCO 2i -

Bring together all stakeholders of the industry under one banner.
Strategy Advertising Digital Media

GOGUETTE -

Design + Advertising + Digital + Social
Strategy Branding Advertising Digital Social & Influence

V33 _ LIBÉRON -

Branding + Advertising + Social Media
Strategy Branding Advertising Social & Influence Media

GRENOBLE ALPES -

Territorial Marketing
Strategy Branding Advertising Digital Social & Influence

TOMMEE TIPPEE -

International Social Media and Influencer Strategy and Deployment.
Strategy Social & Influence Digital Media

ROUSSILHE -

Rebranding
Strategy Branding Advertising Social & Influence

BACARDI -

Press Relations + Influence + Social Media
Strategy Social & Influence

BANDAI NAMCO -

Branding - Design System
Branding Social & Influence Digital

FIGARO EMPLOI -

Brand Platform + Advertising + Media
Strategy Branding Advertising Social & Influence Media

MANICOUAGAN -

Territorial Marketing
Branding Strategy Advertising Digital

LOXAM -

Social Media & Influence
Strategy Social & Influence Media

FRENCH KIWIS -

Create and launch a new eyewear brand.
Branding Social & Influence Media

CENTAUR THEATRE -

Rebranding
Branding Advertising Social & Influence Digital

SPCA MONTREAL -

Influence Campaign
Strategy Social & Influence Digital Media

TAMBOOR (Orchestra) -

Branding
Branding Social & Influence

TOQUES EN CHABLAIS -

Branding, Universe
Branding Social & Influence Advertising

ADHAP -

Big idea + global communication
Strategy Branding Advertising Digital Social & Influence

ZITY -

Big Idea + Social + Influence + Media
Advertising Social & Influence Media

ASSOCIATION OF COLLEGES OF QUEBEC -

Quebec Colleges Association
Strategy Branding Social & Influence Advertising Media

MADE IN DESIGN DIGITAL -

Redesign of e-commerce site
Digital Media

GRANDBAINS -

Naming - Branding - Concept - TV - Media - Web Marketing
Strategy Branding Advertising Digital Media Social & Influence

CHAMPION PETFOODS -

TV, influence, and social.
Advertising Social & Influence Media

ACADEMOS -

Social Media & Influence
Strategy Advertising Social & Influence Media

MINISTRY OF THE INTERIOR -

Sovereign digital identity
Strategy Branding Digital

DÉCOCÉRAM -

Advertising + Social + Influence + Media
Branding Advertising Social & Influence Digital Media

ÉDUCÉPARGNE -

Branding + TV + Social + Influence
Advertising Media

PALLADIUM -

Advertising + Asset Production
Advertising Social & Influence

Animalis -

Employer branding
Strategy Branding Social & Influence

CÔTÉ ANNEMASSE -

Bringing together merchants and local authorities under the same banner.
Strategy Branding Advertising

YELI -

Transformation + business model + naming + branding + TV + social media + web marketing
Strategy Branding Advertising Digital

LES 3 VALLÉES -

Infinite mountains experiences
Strategy Branding Digital

CCAQ -

Quebec is moving forward!
Branding Advertising Digital Media

MATANIE XP -

Territorial Marketing
Strategy Branding Advertising Digital

AUTOBERNARD.COM -

Trust Reigns!
Strategy Branding Digital

CORSICATOURS -

Corsica, the real one!
Strategy Branding Digital

M MOBILITÉS -

Branding mobility Grenoble.
Strategy Branding

GROUPE BERNARD -

Employer branding strategy and deployment.
Strategy Branding Digital Social & Influence Media

REPAM -

Transformation strategy.
Strategy Branding Digital

LIVRADOIS FOREZ -

Territorial Marketing
Strategy Branding Advertising

Our Agencies

LYON

NANTES

CANADA

SWITZERLAND

BELGIUM

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