EMPOWERING HUMANITARIANS
Bioforce Institute is an international NGO providing field-based training in humanitarian professions. It is the leading training institution for humanitarian professionals. Each year, more than 1,500 people are trained in humanitarian and development careers or supported in their commitment to serving others. Following various discussions, we rethought the different communication channels: brand platform, design, communication strategy, digital production, and performance...
Brand platform
After nearly 30 years of existence, Bioforce has become a global reference for humanitarian training. However, it has evolved significantly and has also been deeply involved in conflicts as an NGO for many years. How can we shift this perception? We worked with the various teams to establish a new positioning, a new narrative, and a new structure for their messaging and offerings...
Drag
DESIGN
The graphic identity of Bioforce had evolved very little over the years. We wanted, together with the teams, to shift the entire expression from a very institutional territory to a much more dynamic version. The first step was to choose a visible and distinctive color within the field-based NGOs, orange...
Drag
Digital strategy and production
The digital showcase of Bioforce's new identity.
Become a global reference.
Bioforce must be presented as a global reference organization. Its actions and missions need to be showcased and elevated, and the website must convey the passion that drives the institute. The pages are directly crafted with real content to highlight the words and positioning of Bioforce.
The training catalog
We applied our UX design and ergonomics expertise to the layout. The training catalog is designed to be efficient, with key information quickly visible.
When clicking on a course, the descriptive section naturally opens on the page. Navigation through the content is smooth, and returning to the list is made easy.
When clicking on a course, the descriptive section naturally opens on the page. Navigation through the content is smooth, and returning to the list is made easy.
Transform the inner pages into landing pages.
7 out of 10 users will not land on the homepage. Hula Hoop based its approach on this principle to focus on optimizing landing pages.
Using a data study of the competition, we proposed a list of key pages to prioritize and work on as starting points for the user journey.
Workshops helped identify the connections and tools to implement on these pages to ensure users are guided through a complete journey.
Using a data study of the competition, we proposed a list of key pages to prioritize and work on as starting points for the user journey.
Workshops helped identify the connections and tools to implement on these pages to ensure users are guided through a complete journey.
MADE IN DESIGN -
Reveal your lifestyle!
KÉRIA -
Branding + 360 Communication
TOURISM OF PARIS -
International tourism communication.
SIRHA FOOD -
Global Design + Advertising + Digital + Social + Scenography
ST REMY -
Brand platform + branding + international social media
WORLD SKILLS -
Brandcontent
OPCO 2i -
Bring together all stakeholders of the industry under one banner.
GOGUETTE -
Design + Advertising + Digital + Social
V33 _ LIBÉRON -
Branding + Advertising + Social Media
GRENOBLE ALPES -
Territorial Marketing
TOMMEE TIPPEE -
International Social Media and Influencer Strategy and Deployment.
ROUSSILHE -
Rebranding
VILLE DE MONTÉLIMAR -
Branding
BANDAI NAMCO -
Branding - Design System
FIGARO EMPLOI -
Brand Platform + Advertising + Media
MANICOUAGAN -
Territorial Marketing
FRENCH KIWIS -
Create and launch a new eyewear brand.
CENTAUR THEATRE -
Rebranding
SPCA MONTREAL -
Influence Campaign
TAMBOOR (Orchestra) -
Branding
KERIA – DIGITAL -
E-commerce Strategy and Production
TOQUES EN CHABLAIS -
Branding, Universe
ADHAP -
Big idea + global communication
PARIS JE T’AIME – DIGITAL -
Redesign of e-tourism website.
GOGUETTE – DIGITAL -
Website creation
ASSOCIATION OF COLLEGES OF QUEBEC -
Quebec Colleges Association
MADE IN DESIGN DIGITAL -
Redesign of e-commerce site
GRANDBAINS -
Naming - Branding - Concept - TV - Media - Web Marketing
MINISTRY OF THE INTERIOR -
Sovereign digital identity
BANDAI NAMCO – DIGITAL -
Digital and e-commerce strategy
DÉCOCÉRAM -
Advertising + Social + Influence + Media
MANIF D’ART -
Digital strategy and production
Animalis -
Employer branding
EMILE COHL -
Strategy and digital experience production.
CÔTÉ ANNEMASSE -
Bringing together merchants and local authorities under the same banner.
POMA -
Digital strategy
YELI -
Transformation + business model + naming + branding + TV + social media + web marketing
LES 3 VALLÉES -
Infinite mountains experiences
CCAQ -
Quebec is moving forward!
SANIJURA -
Strategy + Branding + Advertising + Prints
GROUPE ÉMINENCE -
Brand and product design for Eminence - Athena.
MATANIE XP -
Territorial Marketing
AUTOBERNARD.COM -
Trust Reigns!
MARCEL & FILS -
The best is yet to come!
SQUARE ENIX -
Rebranding and digital strategy
PONTHIER -
The fruit of excellence!
DESTOCK – St Gobain -
Less is more!
MORZINE AVORIAZ -
Branding - Digital
CORSICATOURS -
Corsica, the real one!
M MOBILITÉS -
Branding mobility Grenoble.
GROUPE BERNARD -
Employer branding strategy and deployment.
UCLY -
Multi-school digital strategy
REPAM -
Transformation strategy.
ECAM -
Branding
LIVRADOIS FOREZ -
Territorial Marketing
VALLEY OF GASTRONOMY -
Digitize a new tourist brand.
