ASSOCIATION OF COLLEGES OF QUEBEC
Brief
Create communication campaigns to promote the 5 sub-programs in Electrical Engineering DEC.
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THE CHALLENGES to be faced
Electrical engineering is not well known to the general public, which impacts the decision-making environment of high school students. Moreover, perceptions are often negative, especially regarding career prospects (factories, tiring jobs…) and the field is often underrepresented by women.
Initially, we created a brand universe in order to later promote the program at trade shows, in the press, and on social media. Toolkits were put in place for both years, complementing the annual campaigns.
Initially, we created a brand universe in order to later promote the program at trade shows, in the press, and on social media. Toolkits were put in place for both years, complementing the annual campaigns.
Toolbox
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Campaign for the 2022 school year
"You're already a genius."
VIDEO CAMPAIGN
A viral campaign through three spots broadcast on YouTube, Facebook, and Instagram.
Influence campaign
Original formats by three influencers on TikTok, Snapchat, Instagram, and Facebook.
RESULTS 2022 - 2023
170 000
Impressions
5 300
Clicks
100 000
people reached
2023 SCHOOL YEAR CAMPAIGN
"It's genius"
SOCIAL MEDIA CAMPAIGN
A campaign of static and carousel ads on Facebook and Instagram.
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INFLUENCE CAMPAIGN
We teamed up with Massi Mahiou, a content creator and aerospace engineering graduate, to engage with students in CEGEPs through five (5) episodes.
RESULTS 2023- 2024
1.65 M
Impressions
7000
Clicks
280 000
People reached
