Transforming models and organizations

Halfway between consulting, marketing, and communication, we combine pragmatism and creativity. Left brain and right brain. Our team of consultants, from major global consulting firms and international communication agencies, collaborates with multidisciplinary creatives to offer deep and expansive reflection sessions alongside you, addressing various development challenges: structural, corporate, business across different markets such as retail, services, food, fashion, industry, territorial, institutional…

Better understand your clients and identify opportunities.

Your clients are often ahead of you. That’s why we draw on insights, data, sociology, and ethnology to help brands progress in understanding people, their expectations, and their behaviors, so they can make the right turns at the right moment. Adapting to ongoing transformations and shifts with direct consequences on business models, organizations, customer experience, offerings…

Take action and imagine new growth drivers.

Thinking and expressing are no longer enough! From storytelling to storymaking, we challenge not only the reasons for being, but also, and most importantly, the reasons for doing. We design strategies that go beyond the scope of communication to produce evidence supporting high-performance communication strategies, tailored to each audience and creating long-term brand preference.

Insights

Analyze the perception of your brand, identify topics that spark conversation, detect points of satisfaction and dissatisfaction expressed online to optimize your marketing and communication strategy. Monitor, react, test, optimize, evolve your marketing actions, or create new opportunities for social value creation for brands and institutions.
Analyze the perception of your brand, identify topics that spark conversation, detect points of satisfaction and dissatisfaction expressed online to optimize your marketing and communication strategy. Monitor, react, test, optimize, evolve your marketing actions, or create new opportunities for social value creation for brands and institutions.

Business models

Our strategic expertise, along with the strong emphasis we place on a co-construction approach, allows us to achieve a detailed analysis of your situation, the market, and the surrounding ecosystem. These elements will help qualify and position your organization, define the service offering, and create roadmaps…
Our strategic expertise, along with the strong emphasis we place on a co-construction approach, allows us to achieve a detailed analysis of your situation, the market, and the surrounding ecosystem. These elements will help qualify and position your organization, define the service offering, and create roadmaps…

Corporate

A company is first and foremost a human project that has become a major communication challenge to create connection and meaning. This involves defining its core values and promises as an employer, the dedicated HR programs, its CSR policy, and then ensuring the visibility of these programs through a unique and distinctive employer brand.
A company is first and foremost a human project that has become a major communication challenge to create connection and meaning. This involves defining its core values and promises as an employer, the dedicated HR programs, its CSR policy, and then ensuring the visibility of these programs through a unique and distinctive employer brand.

Territories

Positioning, governance, development strategy, analysis, market observation, territorial marketing, brand creation… we address the various challenges of territorial attractiveness.
Positioning, governance, development strategy, analysis, market observation, territorial marketing, brand creation… we address the various challenges of territorial attractiveness.

Activation

We challenge media investments and traditional advertising approaches to optimize your communication investments with relevance, data, behavioral analysis, creating the experience that will make the difference.
We challenge media investments and traditional advertising approaches to optimize your communication investments with relevance, data, behavioral analysis, creating the experience that will make the difference.

OPCO 2i -

Bring together all stakeholders of the industry under one banner.
Strategy Advertising Digital Media

MINISTRY OF THE INTERIOR -

Sovereign digital identity
Strategy Branding Digital

SIRHA FOOD -

Global Design + Advertising + Digital + Social + Scenography
Branding Advertising Social & Influence Digital Media

GRANDBAINS -

Naming - Branding - Concept - TV - Media - Web Marketing
Strategy Branding Advertising Digital Media Social & Influence

AUTOBERNARD.COM -

Trust Reigns!
Strategy Branding Digital

LES 3 VALLÉES -

Infinite mountains experiences
Strategy Branding Digital

GRENOBLE ALPES -

Territorial Marketing
Strategy Branding Advertising Digital Social & Influence

WORLD SKILLS -

Brandcontent
Branding Advertising Digital Media Social & Influence

Our Agencies

LYON

NANTES

CANADA

SWITZERLAND

BELGIUM

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